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As a Sales Development Representative, you will be responsible for driving revenue pipeline through outbound prospecting and following up on marketing sourced leads. You will be on the frontlines of the go-to-market organization at Optimizely, acting as the first point of contact with prospects. The SDR team bridges the gap between Marketing and Sales to grow our business by impacting one of the most critical KPIs for the business: accelerated pipeline production and growth. You will learn technical skills and selling skills that will lay the foundation for your career at Optimizely.
Job Responsibility:
Driving revenue pipeline through outbound prospecting and following up on marketing sourced leads
Supporting sales organization by proactively identifying, nurturing, and creating new opportunities with prospects
Acting as the first point of contact with prospects
Bridging the gap between Marketing and Sales to grow business
Managing a holistic territory plan with Account Executive counterparts
Leveraging intent-based data and tools (Salesforce, Outreach, LinkedIn) to research accounts, identify contacts, and craft targeted messaging
Working with new prospects to understand challenges and goals to scope business requirements
Facilitating engagement with Account Executives and Solutions Consultants
Managing multi-million-dollar book of business
Managing a territory coverage plan of ~100 accounts
Creating individualized industry and persona-based marketing content
Conducting extensive corporate research
Conducting value assessments with prospects
Understanding marketing technology ecosystem
Researching target account list and determining strategic approach