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As a Sales Development Representative, you will be responsible for driving revenue pipeline through outbound prospecting and following up on marketing sourced leads. You will be on the frontlines of the go-to-market organization at Optimizely, acting as the first point of contact with prospects. The SDR team bridges the gap between Marketing and Sales to grow our business by impacting one of the most critical KPIs for the business: accelerated pipeline production and growth.
Job Responsibility:
Driving revenue pipeline through outbound prospecting and following up on marketing sourced leads
Supporting sales organization by proactively identifying, nurturing, and creating new opportunities with prospects
Acting as the first point of contact with prospects
Bridging the gap between Marketing and Sales to grow business
Managing a holistic territory plan together with Account Executive counterparts
Leveraging intent-based data to prioritize and tailor outreach
Using tools such as Salesforce, Outreach, LinkedIn, and other prospecting tools
Researching accounts, identifying key contacts, and crafting targeted messaging
Communicating value proposition across solutions including content, commerce, intelligence and experimentation
Working with new prospects to understand their challenges and goals
Accurately scoping business requirements
Facilitating engagement with Account Executives and Solutions Consultants
Creating a prescriptive follow up plan for new opportunity creation
Managing multi-million-dollar book of business
Contributing to 50% of overall company generated pipeline and 20% of all closed won opportunities
Managing a territory coverage plan of ~100 accounts
Creating individualized industry and persona-based marketing content
Conducting extensive corporate research
Navigating company structure to identify buying committee members
Providing weekly pipeline forecasts to manager and regional Sales Vice Presidents