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Sales Development Representative

United States, Columbia · Job Posted January 20, 2026
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Job Description

The Sales Development Representative (SDR) focuses on prospecting, lead generation and lead qualification within the corporate and government sectors. This position involves researching and cold calling potential clients as well as quickly responding to and qualifying inbound leads. The SDR works closely with senior Sales Executives to pass on qualified leads and support the Sales process as needed. SDRs must be energetic, hard-working and highly professional. Strong verbal and written communication skills are essential. Must be proficient working with Web sites and databases; doing online research to gather information on prospects, and managing multiple sales tasks and processes.

Job Responsibility

  • Prospecting, lead generation and lead qualification within the corporate and government sectors
  • Researching and cold calling potential clients
  • Quickly responding to and qualifying inbound leads
  • Working closely with senior Sales Executives to pass on qualified leads and support the Sales process as needed

Requirements

  • Comfortable making cold calls and talking to new people all day
  • Excellent verbal and written communication skills
  • Persuasive and goal-oriented
  • Energetic, outgoing, and friendly demeanor
  • Eager to expand company by developing new client relationships
  • Self-motivated and self-directed
  • Able to multitask, prioritize, and manage time efficiently
  • In-depth understanding of company’s services and its position in the industry
  • Tenacity to handle rejection and continue with a positive attitude
  • Knowledge of the sales process from initiation to close
  • Ability to work independently and as an active member of a team
  • Accepting of feedback, with a constant focus on continuous learning and improvement
  • Strong computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
  • Proficient in cold calling
  • Proficient in understanding client needs and offering solutions
  • Proficient in researching potential leads
  • Proficient in qualifying leads
  • Proficient in creating and maintaining a list/database of prospect clients
  • Proficient in presenting and delivering information to potential clients
  • Proficient in answering potential client questions and follow-up call questions
  • Proficient in working with the sales team to support the progression of the sales cycle
  • Proficient in tracking weekly, monthly, and quarterly performance and sales metrics
  • Proficient in building pipelines with channel partners and team members
  • Proficient in maintaining database (Salesforce, Hubspot, Excel, etc.) of prospective client information
  • Proficient in closing transactional sales when possible

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