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As a Sales Development Representative, you will be responsible for driving revenue pipeline through outbound prospecting and following up on marketing sourced leads. You will be on the frontlines of the go-to-market organization at Optimizely, acting as the first point of contact with prospects. The SDR team bridges the gap between Marketing and Sales to grow our business by impacting one of the most critical KPIs for the business: accelerated pipeline production and growth.
Job Responsibility:
Drive revenue pipeline through outbound prospecting and following up on marketing sourced leads
Support sales organization by proactively identifying, nurturing, and creating new opportunities with prospects
Act as the first point of contact with prospects
Bridge the gap between Marketing and Sales to grow business
Manage a holistic territory plan with Account Executive counterparts
Leverage intent-based data to prioritize and tailor outreach
Use tools such as Salesforce, Outreach, LinkedIn, and other prospecting tools
Research accounts, identify key contacts, and craft targeted messaging
Work with new prospects to understand their challenges and goals
Accurately scope business requirements
Facilitate engagement with Account Executives and Solutions Consultants
Manage multi-million-dollar book of business
Manage a territory coverage plan of ~100 accounts
Create individualized industry and persona-based marketing content
Conduct extensive corporate research
Conduct value assessment with a prospect
Understand marketing technology ecosystem
Research target account list and determine strategic approach to outbound