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As a Sales Development Representative, you will be responsible for driving revenue pipeline through outbound prospecting and following up on marketing sourced leads. As a Sales Development Representative (SDR), you will be responsible for supporting our sales organization by proactively identifying, nurturing, and creating new opportunities with prospects. You will be on the frontlines of the go-to-market organization at Optimizely, acting as the first point of contact with prospects. The SDR team bridges the gap between Marketing and Sales to grow our business by impacting one of the most critical KPIs for the business: accelerated pipeline production and growth. SDRs manage a holistic territory plan together with their Account Executive counterparts to build relationships with in-market buyers in target accounts with our ideal customer profile. Every day as an SDR, you will leverage intent-based data to prioritize and tailor your outreach to prospects, leveraging tools such as Salesforce, Outreach, LinkedIn, and other prospecting tools combined with digital selling techniques to research accounts, identify key contacts, and craft targeted messaging to effectively communicate our value proposition across a wide-ranging portfolio of solutions – including content, commerce, intelligence and experimentation. SDRs work with new prospects to understand their challenges and goals to accurately scope business requirements and facilitate engagement with Account Executives and Solutions Consultants to create a prescriptive follow up plan that translates to new opportunity creation. You will learn technical skills and selling skills that will lay the foundation for your career at Optimizely.
Job Responsibility:
Driving revenue pipeline through outbound prospecting and following up on marketing sourced leads
Supporting sales organization by proactively identifying, nurturing, and creating new opportunities with prospects
Acting as the first point of contact with prospects
Bridging the gap between Marketing and Sales
Managing a holistic territory plan
Leveraging intent-based data to prioritize and tailor outreach
Using tools such as Salesforce, Outreach, LinkedIn, and other prospecting tools
Researching accounts, identifying key contacts, and crafting targeted messaging
Working with new prospects to understand their challenges and goals
Accurately scoping business requirements
Facilitating engagement with Account Executives and Solutions Consultants
Managing multi-million-dollar book of business
Contributing to 50% of the overall company generated pipeline and 20% of all closed won opportunities
Managing a territory coverage plan of ~100 accounts
Creating individualized industry and persona-based marketing content
Conducting extensive corporate research
Navigating company structure to identify buying committee members
Conducting a value assessment with a prospect
Understanding marketing technology ecosystem
Researching target account list and determining strategic approach to outbound
Booking meetings
Providing weekly pipeline forecasts to manager and regional Sales Vice Presidents