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Sales Development Representative

United States, Austin · Job Posted February 17, 2026
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Job Description

As a Sales Development Representative, you will be responsible for driving revenue pipeline through outbound prospecting and following up on marketing sourced leads. As a Sales Development Representative (SDR), you will be responsible for supporting our sales organization by proactively identifying, nurturing, and creating new opportunities with prospects. You will be on the frontlines of the go-to-market organization at Optimizely, acting as the first point of contact with prospects. The SDR team bridges the gap between Marketing and Sales to grow our business by impacting one of the most critical KPIs for the business: accelerated pipeline production and growth. SDRs manage a holistic territory plan together with their Account Executive counterparts to build relationships with in-market buyers in target accounts with our ideal customer profile. Every day as an SDR, you will leverage intent-based data to prioritize and tailor your outreach to prospects, leveraging tools such as Salesforce, Outreach, LinkedIn, and other prospecting tools combined with digital selling techniques to research accounts, identify key contacts, and craft targeted messaging to effectively communicate our value proposition across a wide-ranging portfolio of solutions – including content, commerce, intelligence and experimentation. SDRs work with new prospects to understand their challenges and goals to accurately scope business requirements and facilitate engagement with Account Executives and Solutions Consultants to create a prescriptive follow up plan that translates to new opportunity creation. You will learn technical skills and selling skills that will lay the foundation for your career at Optimizely.

Job Responsibility

  • Driving revenue pipeline through outbound prospecting and following up on marketing sourced leads
  • Supporting our sales organization by proactively identifying, nurturing, and creating new opportunities with prospects
  • Acting as the first point of contact with prospects
  • Bridging the gap between Marketing and Sales to grow our business
  • Managing a holistic territory plan together with Account Executive counterparts
  • Leveraging intent-based data to prioritize and tailor outreach
  • Using tools such as Salesforce, Outreach, LinkedIn, and other prospecting tools
  • Researching accounts, identifying key contacts, and crafting targeted messaging
  • Communicating our value proposition across a wide-ranging portfolio of solutions
  • Working with new prospects to understand their challenges and goals
  • Accurately scoping business requirements
  • Facilitating engagement with Account Executives and Solutions Consultants
  • Creating a prescriptive follow up plan that translates to new opportunity creation
  • Managing multi-million-dollar book of business
  • Contributing to 50% of the overall company generated pipeline and 20% of all closed won opportunities for sales
  • Managing a territory coverage plan of ~100 accounts
  • Creating individualized industry and persona-based marketing content
  • Conducting extensive corporate research
  • Navigating company structure to identify buying committee members
  • Conducting a value assessment with a prospect
  • Understanding marketing technology ecosystem
  • Researching target account list and determining strategic approach to outbound
  • Booking meetings with accounts
  • Providing weekly pipeline forecasts to manager and regional Sales Vice Presidents
  • Achieving daily call, email, LinkedIn outreach metrics
  • Partnering with local field marketing, Sales and presales teams to create account-based engagement programs

Requirements

  • Bachelor's degree or equivalent experience
  • Adaptability
  • Coachability
  • Drive/Achievement
  • Team Orientation
  • Process Orientation/Focus
  • Curiosity
  • Communication skills
  • Technological Savvy
  • Maturity/Professionalism
  • Driving for Results
  • Learning Quickly
  • Accepting Responsibility
  • Managing Time
  • Communicating Effectively

Nice to have

  • An understanding of Salesforce would be useful
  • Strong Internet, email, and Microsoft application skills are preferred

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