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The FT Professional division of the Financial Times licences FT content to organisations around the world, with clients across corporate, finance, government, professional services, education, and media sectors. As a Sales Development Representative, you will be responsible for generating qualified leads and supporting the regional sales team across the DACH, Nordics, NL and CEE regions. This is a hands-on role focused on outbound calling, email prospecting, and lead qualification. Reporting into the CEMEA Sales team and aligned with the Marketing team, your work will be pivotal in generating new business and improving lead quality.
Job Responsibility:
Prospect and build a sales pipeline for the field sales team via outbound calling and email communication
Source new sales opportunities through inbound lead follow-up
Research and contact potential budget holders/decision-makers
Pre-qualify leads and book appointments/call backs for the field sales team
Assign qualified leads/opportunities to the field sales team for development and closure
Follow up with each sales manager to collate feedback and agree next steps
Contact readers for testimonials and sales proposal support
Liaise with marketing on campaign activity to improve lead generation
Record prospect conversations in CRM for tracking and reporting
Deliver weekly reports on outreach performance and key insights
Requirements:
Demonstrated experience in lead generation and/or nurturing
Clear, articulate and conscientious communication skills
High levels of self-motivation and resilience
Excellent organisational skills with the ability to prioritise in a fast-paced environment
Proactive, curious and eager to learn FT Professional’s value proposition
Strong attention to detail and ability to work independently
Collaborative teammate with initiative
Proficient in MS Office tools
Nice to have:
Prior experience using CRM systems, particularly Salesforce.com
Fluency in one or more languages from the DACH, Nordics, NL or CEE regions