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At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech. At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued. Join us and become part of a company that's empowering people to unlock their digital potential!
Job Responsibility:
Drive revenue pipeline through outbound prospecting and following up on marketing sourced leads
Support sales organization by proactively identifying, nurturing, and creating new opportunities with prospects
Act as the first point of contact with prospects
Bridge the gap between Marketing and Sales to grow our business
Manage a holistic territory plan together with Account Executive counterparts
Leverage intent-based data to prioritize and tailor outreach
Research accounts, identify key contacts, and craft targeted messaging
Work with new prospects to understand their challenges and goals to accurately scope business requirements
Facilitate engagement with Account Executives and Solutions Consultants to create a prescriptive follow up plan
Manage multi-million-dollar book of business, contributing to 50% of the overall company generated pipeline and 20% of all closed won opportunities for sales
Manage a territory coverage plan of ~100 accounts
Create individualized industry and persona-based marketing content
Conduct extensive corporate research
Navigate company structure to identify buying committee members
Conduct a value assessment with a prospect
Understand marketing technology ecosystem
Research target account list and determine strategic approach to outbound and book meetings
Provide weekly pipeline forecasts to manager and regional Sales Vice Presidents