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As a Sales Development Representative (SDR) for HoistCam, you will play a key role in generating new business opportunities and reconnecting with previous customers. Your primary focus will be to identify prospects in key industries such as construction (tower and non-tower cranes), mining, steel manufacturing, maritime (tugboats and cranes), and energy sectors. You will conduct outbound outreach, develop new leads, and follow up with existing customers, helping grow the HoistCam business by increasing visibility and awareness within target markets.
Job Responsibility:
Lead Generation and Prospecting: Research and identify potential customers across key industries, including construction (tower and mobile cranes), mining, steel manufacturing, maritime, and energy
Target decision-makers such as operations managers, crane operators, safety managers, and equipment procurement officers
Conduct outbound outreach through cold emails, phone calls, and LinkedIn to introduce HoistCam and generate interest in product demos
Tailor messaging based on the prospect’s industry-specific needs, highlighting how HoistCam improves operator visibility, efficiency, and safety
Follow-Up with Previous Customers and Opportunities: Re-engage previous HoistCam customers and opportunities to introduce product updates and explore new business opportunities
Develop personalized follow-up strategies based on customer history and industry requirements
Track and manage follow-up activities in the CRM, ensuring consistency and timely outreach
CRM and Pipeline Management: Maintain accurate records of outreach efforts, customer interactions, and follow-up actions within the CRM system
Monitor the lead pipeline, ensuring timely follow-ups, and reporting progress to the business development team
Provide regular updates on lead generation activities and follow-up results
Requirements:
Experience in Lead Generation: Proven track record of generating new leads through outbound prospecting
Communication Skills: Strong verbal and written communication skills for outreach and follow-up with potential and existing customers
Research Skills: Ability to research potential customers, markets, and industry trends to find opportunities
CRM Experience: Proficiency in CRM software to track outreach and follow-up efforts
Self-Motivated: Ability to work independently, stay organized, and manage your own outreach efforts effectively
What we offer:
Netarus Wellness program is unique to the industry and encourages a work life balance
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