Sales Development Representative

• Conduct high-volume outbound outreach via calls, emails, LinkedIn, and other platforms to U.S.-based prospects
• Generate qualified meetings and demos for the sales team
• Build and manage prospect lists using databases and research tools
• Execute structured outreach sequences and cadences to engage potential clients
• Maintain daily activity benchmarks, including calls made, emails sent, and meetings booked
• Identify high-value target accounts within U.S. healthcare, focusing on optometry and ophthalmology practices
• Utilize sales intelligence platforms such as ZoomInfo, Lusha, and LinkedIn Sales Navigator to gather prospect information
• Develop a deep understanding of clinic workflows, patient journeys, and operational challenges within eye care practices
• Craft persona-based outreach strategies targeting key decision-makers, including practice owners and administrators
• Maintain accurate and up-to-date records in our CRM system (HubSpot/Salesforce)
• Track outreach activity, prospect responses, and meeting conversion rates
• Ensure high data accuracy and maintain pipeline hygiene
• Collaborate with the marketing team on lead qualification and scoring processes
• Develop personalized outreach messaging to enhance response rates and engagement
• Continuously refine email templates, call scripts, and outreach sequences
• A/B test messaging approaches to optimize performance and drive better engagement
• Align messaging with product value propositions and evolving market needs
• Work closely with U.S.-based sales representatives to align on target accounts and strategies
• Support campaign execution and follow-ups from marketing initiatives
• Provide valuable feedback on lead quality, messaging effectiveness, and market insights
• Contribute to the improvement of SDR playbooks and outreach processes

• 1–4 years of experience in an SDR, BDR, or inside sales role, preferably within B2B SaaS
• Experience in outbound prospecting for U.S. markets is preferred
• Proven track record of meeting or exceeding outreach and meeting-booking targets
• Exposure to healthcare, SaaS, or technology sales is a plus
• Strong cold calling and email outreach skills
• Experience with CRM tools such as Salesforce, HubSpot, or similar
• Familiarity with sales engagement platforms like Outreach or Salesloft
• Experience using data tools such as ZoomInfo, 6sense, Lusha, or LinkedIn Sales Navigator
• Ability to research accounts effectively and personalize outreach efforts

Exposure to healthcare, SaaS, or technology sales is a plus