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FT Professional licenses FT content to organisations across corporate, finance, government, professional services, education and media sectors. As a Sales Development Representative for Southern Europe and MENA, you will play a critical role in generating new business opportunities by pre-qualifying leads and supporting the regional field sales team. Based in London, this role requires proactive outbound prospecting, close collaboration with sales and marketing, and a strong understanding of the FT Professional value proposition.
Job Responsibility:
Prospect and build a strong sales pipeline for the field sales team through outbound calling and email outreach
Source new sales opportunities through inbound lead follow-up
Research and engage with potential budget holders and decision-makers
Pre-qualify leads and schedule appointments or call-backs for the field sales team
Assign qualified opportunities to field sales colleagues for further development and closure
Gather feedback from sales managers to agree next steps and improve lead quality
Contact existing readers to collect testimonials and supporting evidence for proposals
Act as a bridge between marketing and sales, collaborating on campaign activity to improve lead generation
Accurately record prospect interactions in the CRM system
Produce weekly activity and performance reports, including challenges and successes
Requirements:
Clear, articulate and tactful communication skills
A proactive approach with a willingness to learn and develop product knowledge
Strong motivation and enthusiasm to succeed in a target-oriented environment
Ability to handle priorities effectively in a fast-paced role
High level of accuracy and attention to detail
Experience in lead generation and lead nurturing
A collaborative, team-oriented approach
A solid understanding of Microsoft Office applications
Nice to have:
Experience using CRM systems, particularly Salesforce
Fluency in a language spoken within Southern Europe or the MENA region