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Mercell Logo Mercell · Sales

Sales Development Representative (SDR)

Germany, Berlin · Job Posted May 05, 2026

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Job Description

As a Sales Development Representative (SDR) at our supply side team, you will be the engine of our growth in the German market and the first point of contact for organisations looking to transform their procurement through technology. You’ll join a passionate, international team where your role is to bridge the gap between market potential and real-world digital solutions in the German market. In this role, you will focus on the top-of-funnel, specializing in identifying, researching, and qualifying high-potential leads. You are the strategic partner to our Sales Executives, responsible for building a high-quality pipeline and ensuring that Mercell is at the table when organisations plan their digital future. We’re looking for a high-energy 'hunter' who thrives on outbound engagement, embraces modern sales technology and is genuinely excited about the impact of AI-powered SaaS. If you are motivated by high-velocity sales and the opportunity to kickstart a career in a fast-growing international environment, this is your mission.

Job Responsibility

  • Pipeline generation: proactively research, identify and engage key decision-makers across the German market through phone, email, and LinkedIn
  • Discovery & qualification: conduct deep-dive discovery calls to uncover prospect pain points, qualify leads using established frameworks, and secure high-quality meetings for Sales Executives
  • Strategic outreach: craft and execute personalized outbound sequences that effectively communicate the value of Mercell’s AI-powered platform
  • Collaborative partnership: work closely with Sales Executives to align on account-based strategies and support Marketing in nurturing and following up on inbound campaigns
  • Data excellence: maintain meticulous records in HubSpot, ensuring high data discipline and using CRM insights to optimize your outreach performance
  • Market intelligence: stay informed about trends in the European public procurement landscape to identify sales leads and triggers for proactive outreach

Requirements

  • Experience in outbound sales, lead generation, or a customer-facing role, preferably within SaaS or digital environments
  • Familiarity with or a strong desire to learn Value Selling and qualification frameworks such as BANT, MEDDIC, or MEDPIC
  • Exceptional storytelling and communication skills
  • you must be comfortable picking up the phone and navigating complex organisations
  • A results-based mindset with a proven ability to meet or exceed activity-based KPIs and meeting-booking targets
  • A high degree of organizational skill and CRM data discipline (HubSpot experience is a plus)
  • Full professional proficiency in German and excellent communication skills in English

Nice to have

  • A genuine interest in cloud technology, AI, and how software can simplify complex business processes
  • Ability to listen actively and adapt your messaging to the specific needs of a prospect
  • You enjoy working in a dynamic, collaborative team where knowledge-sharing across borders is the norm

What we offer

  • hybrid work to support work-life balance
  • health and insurance plans (may differ per country/office)
  • pension plans
  • paid parental leave
  • social happenings
  • competitive salary packages
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