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Sales Development Representative - Field Sales

United Kingdom, Birmingham · Job Posted January 16, 2026
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Job Description

At Flipdish, we’re turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions along with real human support, helping our customers thrive on their own terms. Everything we do is designed to make running a restaurant satisfyingly simple in a world that’s anything but. The Field Sales SDR plays a critical role in driving the growth of our business by identifying, qualifying, and generating new business opportunities. This is a full time field sales SDR role that combines fieldwork and strategic outreach to connect with potential clients, schedule meetings, and set the stage for long-term relationships. The ideal candidate is energetic, highly organized, and thrives in a fast-paced environment.

Job Responsibility

  • Prospecting and Lead Generation: Conduct research to identify potential clients within assigned territories
  • Client Outreach: Engage with prospects through a mix of field visits, phone calls, emails, and social media outreach
  • Appointment Setting: Schedule qualified meetings or product demonstrations for the Field Sales Account Executives
  • Territory Management: Maintain a consistent field presence by visiting potential client locations
  • Data Management: Update and manage prospect data in the CRM system
  • Collaboration: Partner with Field Sales Account Executives to refine outreach strategies and feedback from the field

Requirements

  • Strong interpersonal and communication skills
  • Ability to work independently and manage time effectively
  • Familiarity with CRM systems and sales tools (e.g., Salesforce, HubSpot, or similar)
  • Comfort with cold calling, cold walk-ins, in-person meetings, and managing rejection
  • High energy, resilience, and a growth mindset
  • Willingness to travel within the assigned territory

Nice to have

  • Entry Level Role - no formal experience required in commercial sales but preferred
  • Experience in the restaurant sectors with companies selling into the restaurant sectors preferred
  • Understanding of the sales process and ability to engage with decision-makers

What we offer

  • Hub Model: We encourage a healthy blend of hub and home working
  • 25 Days Holiday: Enjoy 25 days of holidays per year plus plenty of company get-togethers
  • Healthcare Coverage: Comprehensive healthcare coverage for UK, Ireland, and US-based employees
  • Team Meet-Ups: Regular social events and team meet-ups

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