Sales Development Manager Job at Learning Curve Group (Spennymoor)

Sales Development Manager

Learning Curve Group

Location:
United Kingdom , Spennymoor

Category:
Sales

Contract Type:
Not provided

Salary:

40000.00 - 50000.00 GBP / Year

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Job Description:

Learning Curve Group is a national training and education specialist we work with further education providers, employers, and learners to help them achieve success. We have strong values which are all centred around our learners – and that is how we believe it should be, as we impact on over 100,000 of them every year. Our ‘Purple People’, the dedicated and passionate people of LCG, help us to deliver success no matter what, to achieve our vision to ‘transform lives through learning’. This is a brand new role to further support our Apprenticeship team. We’re looking for a dynamic and driven Sales Development Manager to lead our small, but growing, Sales Development Representative (SDR) team. You’ll play a pivotal role in ensuring the team consistently hits its KPIs and contributes to a strong, qualified pipeline for our Business Development Managers (BDMs). The SDR team is the first voice employers hear, the spark that ignites their journey with LCG. We’re keen to support them in uncovering opportunities, qualifying leads, and booking meetings that help our BDMs change lives through learning. You’ll be part of a high-performing sales team, supporting campaigns across multiple funded training offers. You’ll utilise a combination of outreach channels, CRM tools, and sector insights to connect with employers and help them discover the training solutions they may not have been aware of.

Job Responsibility:

Manage, coach, and develop a high-performing SDR team, fostering a culture of accountability, collaboration, and continuous improvement
Drive the team to meet and exceed KPI’s around outreach activity, lead qualification, meeting generation, and CRM hygiene. Setting daily/ weekly activity expectations
Monitor individual and team performance (through 1-1’s and team huddles), providing regular feedback, support and interventions where needed. This is to drive performance and skill development
Own the SDR playbook
ensuring MQL’s are worked promptly, nurtured appropriately, and handed to BDM’s as SAL’s. Collaborate with the Sales Director and Marketing team to refine outreach strategies and align with campaign goals
Partner with the BDMs to ensure SALs are properly reviewed, accepted, or recycled
Ensure SDRs are generating high-quality meetings with decision-makers across HR / L&D / Operations / Compliance teams in the prospective client companies (through the use of battlecards, objection handling)
Maintain Salesforce accuracy and integrity, ensuring data is up to date and actionable
Support the team in following up on Marketing campaigns and tailoring outreach to key sectors, aligning closely with the Marketing team to provide feedback on lead quality and campaign performance
Own SDR KPIs: MQL → SAL conversion, meetings booked, SAL → SQL conversion. Reporting weekly to the Sales and Marketing leadership on performance and funnel health. Providing analysis of trends in prospecting activity, lead acceptance and conversion rates
Work cross-functionally with Marketing, BDMs, and RevOps to refine lead scoring, enrichment, and reporting. Contribute to campaigns by providing front-line insight from employer conversations
Conduct your role in line with the company values and expected behaviours
Promote equal opportunities and recognition of diversity throughout the company
Comply with the Safeguarding, Prevent and Health and Safety Policies and be vigilant to potential concerns and risks at all times
Ensure confidentiality and professionalism at all times
Provide learners, customers and colleagues with support, advice guidance as part of your everyday role

Requirements:

Proven experience in managing SDRs, Inside Sales, or Lead Generation teams
Strong understanding of B2B sales development and pipeline management
Strong understanding of CRM systems (Salesforce preferred) to manage leads and report performance
A passion for coaching and developing others, especially in cold outreach, qualification, and objection handling
Data-driven mindset: comfortable with KPIs, reporting, and making decisions from metrics
Excellent communication, organisation, and analytical skills
A proactive, target-driven mindset with a commitment to continuous improvement
Ability to inspire and lead by example, living LCG’s values every day

What we offer:

26 days annual leave + Bank Holidays
Buy & Sell an additional 5 days each year
Length of service annual leave increments starting at 2 years
Healthcare Scheme
Tech Scheme
Ikea Scheme
Cycle to work Scheme
Paid Volunteer day each year
Early Finish Fridays on the last Friday of every month
Student / Teacher Discount
Uniform
Electric Car charging points (Head Office)
Free fruit, Coffee and Tea (Head Office)
Onsite Shower (Head Office)
Prayer room on request or list of nearest available places of worship (Head Office)

Additional Information:

Job Posted:
January 04, 2026

Expiration:
January 05, 2026

Employment Type:

Fulltime

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