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At Whiddon, we are driven by purpose – supporting older Australians to live fulfilling lives, connected to their communities. We are seeking an experienced Sales and Customer Service Manager to lead our centralised Admissions, Sales and Customer Liaison functions, playing a critical role in driving sustainable growth and exceptional customer experience across Residential Aged Care, Home Care and Retirement Living. As the trusted first point of contact for prospective residents, clients and families, this leadership role is instrumental in shaping how Whiddon engages with customers at some of life's most significant moments. You will lead high-performing, customer-facing teams, drive change, and partner closely with the likes of Operations, Care, Finance, Property and Marketing to achieve occupancy, revenue and service excellence outcomes. This is a strategic and hands-on role, owning Whiddon's end-to-end admissions and sales frameworks, strengthening CRM capability, and delivering meaningful insights that support informed decision-making across the organisation.
Job Responsibility:
Lead and deliver Whiddon's admissions and sales strategy across Residential Aged Care, Home Care and Retirement Living, driving occupancy, revenue and conversion outcomes in line with organisational capacity, care quality and customer need
Own end-to-end admissions performance, including KPIs and SLAs, financial and contractual conversations (RAD/DAP, fees, Additional Services), respite-to-permanent conversions, escalations and on-call responsibilities in line with emergency management procedures
Support growth initiatives including additional revenue programs (HELF), new developments and redevelopments, leveraging customer, market and competitor insights to inform pricing, product and service design decisions
Own Whiddon's CRM and lead management platforms, ensuring strong adoption, data quality and integrity, accurate pipeline and occupancy tracking, and delivery of clear, actionable reporting, dashboards and forecasting in partnership with IT and digital teams
Lead, coach and develop a high-performing Customer Liaison and Admissions team, embedding consistent capability across sales, customer service, compliance and financial discussions through effective onboarding, training and values-led leadership
Ensure accurate preparation, execution and governance of contracts and admissions documentation
Support budget management related to admissions and customer service functions
Requirements:
Significant leadership experience in sales, admissions or customer service within aged care, home care, health, retirement living or another regulated service environment
Proven ability to lead teams and deliver occupancy, revenue and customer experience outcomes
Strong capability in CRM systems, reporting, sales analytics and pipeline management
Excellent stakeholder engagement, communication and influencing skills
Demonstrated ability to manage sensitive, high-stakes customer conversations with empathy and clarity
Highly organised, systems-oriented and comfortable operating in complex environments
Nice to have:
Strong understanding of aged care and home care funding, legislation and fee structures
Experience with Additional Services, HELF or ancillary revenue models
Exposure to new developments, pre-sales or portfolio-based admissions models
What we offer:
5 weeks Annual Leave (or the option to cash out Annual Leave)
Access to Long Service Leave after 5 years
12 weeks paid Parental Leave
Up to 5 days paid Fertility leave
Up to 3 days paid Community Service leave each year
Up to 4 days paid Compassionate leave
Extra public holiday per year with Frank Whiddon Day