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The Sales & Customer Engagement Manager is responsible for identifying, sourcing, and securing business across the full end-to-end range of products and services Encore as an organization can deliver with direct focus on Virtual and Hybrid event opportunities. This position may be focused on one specific sector or region. The Customer Engagement Manager will be expected to take clients through the entire sales process, from outreach, consulting, RFP process to close. The Customer Engagement Manager will report to the GSO Sales Leader.
Job Responsibility:
Proactively pursue net new business opportunities and follow up on assigned event leads from marketing campaigns, new solution offerings and industry relations efforts
Build strategies and customer pursuit plans that include contacting prospective clients to conduct an end-to-end event solution
Manage demonstrations to introduce Encore, Encore’s approach, and solutions as relevant to each contact
Develop relationships with multiple stakeholders in designated key accounts to include meeting planners, business unit directors, and sourcing teams to target virtual and hybrid events using personal networks, contacts from industry relations activities, and unassigned contacts
Understand customer’s needs and goals to create an event experience that best aligns Encore resources and solutions, while driving customer awareness and adoption
Identify and develop additional event leads via targeted prospecting
Manage quotes, proposals, pitches, and RFPs through the sales process and in partnership with other departments, from lead to WIN
Advocate for Encore solutions in the industry, through speaking, networking, or attending events as needed
Actively network and generate new contacts, making valuable introductions to Encore while also working the existing database to ensure customers are shown the maximum partnership value
Oversee the sales process for identified opportunities and key account assignments
Act as the liaison between customer and the production teams to ensure conversion and overall customer satisfaction
Ensure compliance and consistent execution of any customer agreements across Encore’s executing divisions
Maintain timely and consistent customer scope and reporting via Compass and Navigator, through the transition to the assigned execution team for the delivery, while you maintain the internal/external communication of key requirements
Meet and exceed monthly and quarterly revenue quotas
Actively manage virtual & hybrid event pipeline while evaluating opportunities to engage in other areas of Encore business including core audio visual services, power, rigging, HSIA, creative services, and all offerings Encore provides to clients
Effectively communicate the customer’s needs internally across multiple departments
Liaise with internal resources to convey technical requirements, budget expectations, and timelines
Work closely with Encore internal contacts to realize account objectives and act on resolving customer experience and internal issues
Consistently monitor and update demos based on platform development and updates
Monitor and maintain accurate and timely Compass (CRM) Account and Contact data entry, billing records, show evaluations, customer surveys and any other information on assigned accounts requested by management in accordance with policies and procedures
Maintain latest solutions knowledge through regular training and development opportunities via EncoreU or other training opportunities as they are presented
Requirements:
Bachelor’s Degree or equivalent
3+ Years’ experience in Sales
Seasoned Sales Professional with a go get/hunter sales mindset
Ability to generate leads through lead follow up, lead generation through calling, sales blitz programs research, and networking
Experience in shifting focus to virtual and hybrid experiences, and the vision to adapt as needed with changes in the business
Experience in building relationships and rapport with customers, understanding how to work with accounts until a need is uncovered
Experience working within a team environment to over-deliver on desired results
Experience providing a high-level of customer service and having a “yes” approach to finding solutions
Experience in creating and delivering compelling high-level presentations to a variety of key stakeholders
Excellent computer skills including all Microsoft Office applications
Experience with the use of customer relationship database
Strong written and oral communication skills needed to draft sales presentations, and effectively solicit business via phone and face to face customer contact, as well as through tradeshow and industry events
Excellent organizational skills and the ability to manage multiple projects/activities at the same time
In depth understanding of the meetings and event technology industries
Desire and ability to travel within the United States or abroad