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Do you have experience supporting individuals through emotionally complex decisions? Do you enjoy speaking to a wide variety of individuals, creating long-lasting meaningful relationships that are built on genuine rapport? Compass Associates are currently working in close partnership with a highly reputable retirement living organisation, who are opening a further development in Shropshire later in 2026. This will be another community to add to their already strong portfolio, where older adults are free to live on their own terms; supported by kindness, surrounded by opportunity and able to enjoy a richer, more connected later life. They are currently seeking a Sales Counsellor to join the team who will play a vital role in this mission by building long-lasting meaningful relationships with individuals across the community whilst nurturing a strong pipeline of individuals for the soon to be opened retirement village. Our client are not necessarily looking for someone with a sales background, but a candidate who thrives on strong relationship building and a unique prospect centred selling approach.
Job Responsibility:
Build trusted relationships with prospective residents and their families
Maintain, grow and nurture a high-quality lead pipeline using our CRM
Deliver empathetic, “prospect-centred selling” that focuses on individual goals, fears and motivations
Conduct home visits where appropriate to better understand needs and living situations
Create advocates by delivering warm, meaningful experiences from first contact to move-in
Represent the business within the community with authenticity and confidence
Develop relationships with local estate agents, financial advisers, social groups and influencers
Support events, talks, open days and presentations
Guide prospects through the journey from initial enquiry to reservation and move-in
Conduct tours of the retirement village, showing how our community may enhance quality of life
Communicate clear, transparent information about rental and sale options
Work to agreed targets while maintaining warmth, integrity and ethical practice at all times
Requirements:
Natural warmth, emotional intelligence and the ability to build rapport quickly
High integrity, strong ethical judgement and a calm, reassuring demeanour
Genuine enjoyment of working with older adults and families
Strong communication skills
written, verbal and interpersonal
Resilience, curiosity and creativity in how you support people through change
Comfortable working towards clear goals and targets