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The Sales Coordinator is responsible for working with the Director of Sales & Marketing to create, execute and maintain marketing functions to maximize effectiveness and achieve ticket sales goals.
Job Responsibility:
Carry out specific marketing & sales procedures related to events through advertising, public relations and sales as requested by the Director of Sales & Marketing
Develop and prepare sales presentations, proposals, and supporting materials for partnership pitches and activation execution
Track, manage, and ensure fulfillment of partner assets, deliverables, and contractual obligations
Support group sales initiatives through outreach, lead coordination, and client communication
Assist with the implementation of marketing & sales programs and promotions
Create and manage outgoing e-mail blasts for both marketing and group sales databases
Manage and create content for social media platforms across all venues
Manage and direct grassroots and viral efforts for all applicable events
Maintain files within the Marketing & Sales Department (i.e. press clips, photos)
Helps implement group sales efforts as determined on an event-by-event basis
Maintain customer satisfaction analysis, sales programs and service programs
Help coordinate development and activities of a Street Team to promote events
Maintain a variety of files and records of information such as budget, sales and marketing reports, event files, expense records and other related documents
Implement clerical duties of staff
Arrange and assist with any marketing needs from show promoters, managers or contacts including event pre-sales, on-sales, and on event days
Manage Stockton Live website
Execute group sales marketing goals, both short and long range, to ensure the profit growth and expansion of group sales for facility tour events
Assist with graphic design work needed for all venues
Assist in the coordination of all photographic needs for events and promotional purposes, as well as for sponsorship sales
Other duties/responsibilities as assigned
Requirements:
Bachelor’s degree from four-year College or University in Marketing, Journalism, Public Relations, Communications or related field preferred
Minimum of 2 years’ experience in Marketing, Public Relations or Sales in entertainment industry or related field or, equivalent combination of education and experience requirement
Exposure to and familiarity with similar facility environment
Excellent written and verbal communication skills required
Ability to prioritize multiple projects
Basic understanding of demographics and media buying ability
Basic graphic design capabilities
Give attention to detail
Experience with Adobe programs
Social Media Management
Knowledge of database software, spreadsheet, graphics and word processing software
Ability to work irregular hours in addition to normal business hours as needed to cover events, including nights and weekends