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The Sales Coordinator plays a critical role in supporting the community’s occupancy goals by creating strong first impressions and guiding prospective residents and families through the early stages of the decision-making process. This position blends customer engagement, administrative organization, and sales support, serving as a key partner to the Director of Sales and Executive Director. You will be the first point of contact for many families—building trust, coordinating tours, supporting marketing events, and ensuring every inquiry is followed through with care and urgency. This is an ideal opportunity for someone who enjoys working with people, thrives in a fast-paced environment, and is interested in growing into a future sales or leadership role within senior living.
Job Responsibility:
Serve as the first point of contact for inbound inquiries, gathering key information and initiating the discovery process
Conduct outbound calls to follow up with prospects, schedule tours, and move leads forward in the sales process
Greet and engage prospective residents and families during tours, ensuring a warm and professional experience
Support tour coverage as needed, confidently presenting the community and lifestyle offerings
Maintain accurate and timely updates within the CRM system, ensuring all prospect interactions and next steps are documented
Track and manage lead flow, including oversight of the 'UPs' log to ensure proper distribution and follow-up
Assist in preparing weekly, monthly, and quarterly reports to support sales performance tracking
Coordinate and support the execution of community marketing events designed to generate leads and drive occupancy
Engage with prospects, families, and guests during events to build relationships and encourage tour scheduling
Assist with outreach efforts and post-event follow-up to maximize conversion opportunities
Ensure model apartments, tour paths, and marketing materials are prepared and aligned with community standards
Assist in coordinating the move-in process to ensure a smooth and welcoming experience for new residents and families
Support completion and organization of required paperwork in collaboration with the Executive Director, Business Office Manager, and clinical team
Help facilitate resident assessments and ensure administrative readiness for lease signings and move-ins
Ensure all required documentation is completed accurately and on time in accordance with state regulations
Requirements:
Associate’s degree preferred
Minimum of one (1) year of experience in administrative, sales support, or customer service role
Strong communication and interpersonal skills with a customer-focused approach
Ability to manage multiple priorities with strong attention to detail and follow-through
Comfortable with phone-based communication and relationship-building
Proficient in basic computer systems
CRM experience preferred
Demonstrates good judgment, problem-solving, and organizational skills
Interest in working with a senior population and their families