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Sales Coordinator - Senior Living

United States, Manitowoc Employment contract 25.00 - 27.00 USD / Hour · Job Posted May 04, 2026
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Job Description

The Sales Coordinator plays a critical role in supporting the community’s occupancy goals by creating strong first impressions and guiding prospective residents and families through the early stages of the decision-making process. This position blends customer engagement, administrative organization, and sales support, serving as a key partner to the Director of Sales and Executive Director. You will be the first point of contact for many families—building trust, coordinating tours, supporting marketing events, and ensuring every inquiry is followed through with care and urgency. This is an ideal opportunity for someone who enjoys working with people, thrives in a fast-paced environment, and is interested in growing into a future sales or leadership role within senior living.

Job Responsibility

  • Serve as the first point of contact for inbound inquiries, gathering key information and initiating the discovery process
  • Conduct outbound calls to follow up with prospects, schedule tours, and move leads forward in the sales process
  • Greet and engage prospective residents and families during tours, ensuring a warm and professional experience
  • Support tour coverage as needed, confidently presenting the community and lifestyle offerings
  • Maintain accurate and timely updates within the CRM system, ensuring all prospect interactions and next steps are documented
  • Track and manage lead flow, including oversight of the UPs log to ensure proper distribution and follow-up
  • Assist in preparing weekly, monthly, and quarterly reports to support sales performance tracking
  • Coordinate and support the execution of community marketing events designed to generate leads and drive occupancy
  • Engage with prospects, families, and guests during events to build relationships and encourage tour scheduling
  • Assist with outreach efforts and post-event follow-up to maximize conversion opportunities
  • Ensure model apartments, tour paths, and marketing materials are prepared and aligned with community standards
  • Assist in coordinating the move-in process to ensure a smooth and welcoming experience for new residents and families
  • Support completion and organization of required paperwork in collaboration with the Executive Director, Business Office Manager, and clinical team
  • Help facilitate resident assessments and ensure administrative readiness for lease signings and move-ins
  • Ensure all required documentation is completed accurately and on time in accordance with state regulations

Requirements

  • Minimum of one (1) year of experience in administrative, sales support, or customer service role
  • Strong communication and interpersonal skills with a customer-focused approach
  • Ability to manage multiple priorities with strong attention to detail and follow-through
  • Comfortable with phone-based communication and relationship-building
  • Proficient in basic computer systems
  • CRM experience preferred
  • Demonstrates good judgment, problem-solving, and organizational skills
  • Interest in working with a senior population and their families

Nice to have

Associate’s degree

What we offer

  • Medical, dental, and vision insurance
  • Life and disability insurance
  • Paid time off and paid holidays
  • 401(k) with company match
  • Employee Assistance Program
  • Additional voluntary benefits

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