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Sales Controller

United Kingdom, Brentford 30500.00 - 61000.00 GBP / Year · Job Posted February 16, 2026
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Job Description

Renault London West is seeking an experienced Sales Controller to join our busy dealership on the Great West Road (TW8). This is a deputy‑manager grade role supporting the General Sales Manager and Head of Business. You’ll help lead the F&I performance, sales process standards, and day‑to‑day coaching of our Used Car Sales Team, ensuring customers receive a smooth, informed and professional experience.

Job Responsibility

  • Stacking deals, second‑facing customers when needed, and coaching Sales Executives to maximise finance, insurance and add‑on performance
  • Working closely with management to maintain strong F&I penetration levels and compliance
  • Carrying out part‑exchange appraisals and valuations
  • Helping identify and resolve sales‑flow or vehicle‑logistics bottlenecks, working with preparation, smart repair and handover teams to keep deals on track
  • Supporting morning team meetings by sharing Group and manufacturer updates (offers, programmes, incentives and process changes)
  • Assisting with audits of the sales process and supporting other operational projects as required

Requirements

  • Successful background in motor‑retail F&I or Sales Control
  • Full UK driving licence (manual & automatic) — essential for test drives, insurance and ECOP eligibility
  • Brings confidence, professionalism and strong communication skills
  • Is organised, consistent and enjoys supporting others to achieve their best
  • Can step naturally into deputy‑manager responsibilities when required
  • Previous experience with Renault or Dacia is helpful but not essential
  • Sales Controller or Assistant Sales Manager experience from any volume brand
  • Applicants currently operating in a main‑dealer role such as Business Manager, Transaction Manager, F&I Manager or Sales Controller

Nice to have

Previous experience with Renault or Dacia

What we offer

  • ECOP company car after one month’s service
  • 25 days’ annual leave plus Bank Holidays (option to buy/sell)
  • Pension scheme with life assurance
  • Staff discounts on vehicles, servicing, parts & accessories
  • Company loan car scheme for close family, with low‑cost insurance options
  • Share Incentive Scheme
  • Mortgage & pension advice seminars
  • Manufacturer training & development opportunities
  • Cycle to Work scheme, including e‑bikes
  • Discounted gym membership
  • Enhanced Maternity & Paternity
  • Eye test voucher scheme

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