Sales Capability Manager

Our client is a leading FMCG manufacturer in the snacks and confectionery sector, with a strong footprint across Saudi Arabia and a large, distributed sales operation. They are seeking a Sales Capability Manager to be based in Jeddah, responsible for driving sales force effectiveness through structured training, performance management, and capability development. This role is critical in enhancing frontline execution, improving productivity across branches, and embedding a high-performance sales culture. Success will be defined by the ability to uplift sales capabilities, deliver measurable improvements in KPI performance, and drive consistency across a geographically dispersed team. This is a senior, operational and capability-focused role with a strong emphasis on field engagement and training delivery. The Sales Capability Manager will work closely with sales leadership, marketing, and cross-functional teams to design and implement structured training programs, competency frameworks, and performance tracking systems. The role requires extensive travel across branches, with a hands-on approach to coaching, auditing, and driving execution excellence.