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Carter Murray Logo Carter Murray · Sales

Sales Capability Manager

Saudi Arabia, Jeddah 15000.00 - 16000.00 SAR / Month · Job Posted April 23, 2026
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Job Description

Our client is a leading FMCG organization seeking a Sales Capability Manager to be based in Jeddah, Saudi Arabia. This role is responsible for strengthening sales execution, building frontline capability, and embedding business strategies across a nationwide sales organization. The Sales Capability Manager will focus heavily on training, coaching, and field execution, spending 80-90% of the time travelling across 17 branches and working closely with sales teams away from Head Office. This role requires a hands-on, results-driven FMCG professional who can integrate seamlessly into the team and operate effectively in the field.

Job Responsibility

  • Own and drive sales capability development and execution excellence across the field force
  • Design and deliver on-the-job training and coaching programs for frontline sales teams
  • Translate sales and business strategies into clear execution standards and behaviours
  • Coach and support sales representatives and frontline managers to improve productivity
  • Conduct regular field visits, audits, and capability assessments across branches
  • Support rollout of new sales initiatives, systems, tools, and processes
  • Monitor and improve efficiency and productivity KPIs within predefined timeframes
  • Manage multiple projects, vendors, and training agencies
  • Work cross-functionally with Sales, HR, Marketing, and Management teams
  • Build strong relationships across a multicultural workforce
  • Lead, motivate, and inspire teams while actively developing others' skills

Requirements

  • Bachelor's degree in Business, Marketing, or a related field (Master's is a plus)
  • 8-10 years of FMCG sales field experience
  • Strong experience in sales execution, operating models, and business strategy implementation
  • Proven background in training and sales capability development
  • Exposure to Saudi or GCC markets preferred
  • Financial background is an advantage
  • Project management experience, including handling multiple vendors or agencies
  • Strong planning, organizing, and prioritization skills
  • Results-driven mindset with a focus on efficiency and productivity KPIs
  • Frontline leadership and people-development experience
  • Excellent communication and relationship-building skills
  • Fluent Arabic and English, spoken and written
  • Strong Excel and presentation skills
  • Valid driving license
  • Systems knowledge preferred

Nice to have

  • Master's degree
  • Exposure to Saudi or GCC markets
  • Financial background
  • Systems knowledge
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