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Coca-Cola HBC Logo Coca-Cola HBC · Sales

Sales Capability Lead

Romania, Brasov · Job Posted February 14, 2026
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Job Description

Sales Capability Lead is responsible for the development of Customer Centric Team Leaders capability. Being closely connected to Team Leaders team, the sales capability lead will identify development areas and will provide training resources in order to build strong capabilities and to improve team performance. They act as coach for the Team Leaders to ensure the transfer/application of knowledge in the day to day job, with special focus on E2E customer management process.

Job Responsibility

  • Design the best on the job learning experiences for Team Leaders
  • Support Line Manager in the development of employees and their skills
  • Drive the Role play culture and Team Leaders assessment approach (Listen to customers to understand their needs and connect to selling stories via role plays)
  • Foster the "Listen, understand & act" approach among Team Leaders
  • Pursue opportunities with innovative solutions
  • Support the Talent development by working with HR and line managers
  • React to performance gaps through fast deployment of relevant capability, skills and tools
  • Build best in class Customer and portfolio knowledge across the Team Leaders
  • Develop team’s and Team Leaders full potential through constant on the job mentoring and coaching
  • Nurture emotional empathy within the team by understanding their feelings and thinking to build trust and develop openness
  • Develop strong relationships & trust with internal & external stakeholders to build Team Leaders capability
  • Drive tools, systems and report exploitation across Team Leaders (P&L,CST, Commercial Policy)

Requirements

  • Strong trainer expertise
  • Strong commercial awareness & business acumen from FMCG Industry
  • Strong experience in a leadership role for a diverse customer portfolio
  • Financial acumen & track record of driving customer profitability
  • Understanding wider market conditions, coach and influence Team Leaders
  • Strong communication, interpersonal and influencing skills across levels & Functions
  • Customer focus and ability to build successful and mutually beneficial relations

What we offer

  • Additional days off
  • Coaching and mentoring programs
  • Company car
  • Company shares
  • Development opportunities
  • Meal ticket
  • Medical Insurance
  • Free product quota
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