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Are you passionate about staff development and training? Do you have a knack for transforming sales teams into storytelling ambassadors who can effectively convey value and inspire customers? Join us in Genoa as a Sales Capabilities Manager, where you’ll drive the evolution of our global sales training strategy, empowering Customer Center teams to become true Costa Storytelling Ambassadors and boosting conversion, customer value, and commercial performance.
Job Responsibility
Contribute to the design and evolution of the global Sales Capabilities strategy, defining innovative training frameworks and methodologies
Acting as a strategic partner to the business, ensuring alignment cross market between training initiatives, sales objectives, and revenue targets
Plan and supervise cross-market training activities, ensuring coordination, consistency, and timely delivery across all Customer Centers
Define guidelines and monitor their execution, ensuring harmonization and excellence across markets
Align training programs with revenue forecasts, booking curves, sales strategies, and market-specific needs
Leverage data inputs (e.g. customer voice surveys, performance KPIs) to identify training priorities and ensure development actions are connected to business outcomes
Monitor training effectiveness through structured KPIs (pre/post tests, satisfaction surveys, performance metrics), validating analysis outputs and defining corrective actions
Drive continuous improvement of training paths, enhancing both efficiency and commercial impact
Collaborate closely with Team Leaders, Managers, and international stakeholders, ensuring alignment on training goals and quality standards
Inspire and guide your team of trainers, fostering engagement and excellence across locations, while sharing best practices globally
Contribute to the design and rollout of innovative training solutions, including the development of e-learning platforms from scratch
Define training paths, KPIs, and measurement frameworks, and leverage advanced tools (e.g. Power BI dashboards) to translate data into clear strategic insights.
Requirements
10 years of experience managing international training teams in a global company, supported by a strong academic background in Economics, Business Administration, Management Engineering, Marketing, or Communication
Proven experience in designing global training strategies and managing cross-market training execution
Strong analytical mindset, with experience in data analysis, survey interpretation (e.g. customer voice), and KPI monitoring
Experience in building e-learning platforms from scratch, including training path design and performance measurement frameworks
Advanced proficiency in Excel, PowerPoint
knowledge of Power BI (especially dashboard briefing and insight interpretation) is highly preferred
Familiarity with AI tools (Copilot, ChatGPT, Gemini)
Excellent communication and storytelling skills, with the ability to inspire and engage diverse audiences
Fluency in Italian and English
knowledge of German, French, or Spanish is a strong plus
A proactive, resilient, and impactful leadership style, with the ability to challenge the status quo and drive innovation
Willingness to travel
Nice to have
Knowledge of Power BI (especially dashboard briefing and insight interpretation)
Knowledge of German, French, or Spanish
What we offer
Flexible smart working policy
Daily meal vouchers
Exclusive discounts
Access to Wellbeing@Costa platform for sports, travel, and cultural perks
Free medical insurance
Additional welfare benefits for you and your family