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Sales Associate

United States, Clearwater · Job Posted February 20, 2026
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Job Description

At Boateka, we are dedicated to providing our customers with an unparalleled boating experience. Our dealerships offer a diverse selection of high-quality boats, exceptional customer service, and a passion for the boating lifestyle. We are looking for an enthusiastic and driven Sales Associate to join our team and help our customers navigate their journey to owning the perfect boat. As a Sales Associate, you will be the cornerstone of our customer engagement, responsible for assisting customers in finding their ideal boat and facilitating a seamless purchasing process. You will utilize your product knowledge, sales skills, and customer service expertise to build strong relationships with our customers, ensuring they receive personalized and comprehensive assistance throughout their buying experience.

Job Responsibility

  • Lead prospects through the full sales process, including professionally and effectively asking for the sale and closing deals
  • Greet and assist customers with enthusiasm and professionalism, both in the showroom and through online inquiries
  • Conduct needs assessments to understand customers' boating preferences and requirements
  • Provide detailed and informative presentations of our boat inventory, highlighting features, benefits, and technical specifications
  • Guide customers through the full sales process, from initial consultation to final purchase, including financing options, trade-in evaluations, and the development, management, and processing of all required sales documentation
  • Collaborate effectively with the service department, delivery personnel, marketing, administrative support, and other stakeholders to ensure a smooth and efficient sales process
  • Maintain up-to-date knowledge of our inventory, including new arrivals, specifications, pricing, and promotions
  • Work toward meeting or exceeding individual sales goals and collaborate with the broader sales team to achieve overall team goals
  • Stay informed about industry trends, competitive products, and market conditions to offer expert advice and insights
  • Support inventory management efforts, including participating in inventory counts as needed
  • Participate in onsite and offsite sales meetings, training sessions, promotional events, and boat shows, including planning, setup, and breakdown as needed
  • Maintain accurate records of customer interactions and sales activities using CRM software
  • Conduct guerrilla and grassroots marketing efforts
  • Support daily sales operations, including showroom setups, cleaning, minor rigging, unloading and staging boats, administrative tasks, taking photos, and updating the website
  • Assist with additional tasks such as cleaning bathrooms, stocking coffee supplies, rotating inventory, staging road displays, hanging signage, and managing special projects as needed
  • Any additional duties assigned for success

Requirements

  • High school diploma or equivalent
  • Proven sales experience, preferably within the boating, auto, or recreational vehicle industry
  • Excellent communication and interpersonal skills with the ability to build rapport and trust with customers
  • Proficiency in Microsoft Office Suite and other business software
  • Proficiency in basic mathematics
  • Highly motivated, goal-oriented, and capable of working in a fast-paced environment
  • Professional self-presentation and a competitive nature
  • Confidence, coachability, flexibility, persistence, and persuasiveness
  • Ability to create engaging content, such as videos or virtual tours, to showcase boats
  • Ability to work cohesively in a team environment
  • Valid driver's license with a clean Motor Vehicle Record (MVR) that meets company standards, along with a clear background check and drug screening
  • Must be able to work Tuesday – Saturday

Nice to have

  • A genuine interest in boats, water sports, or the boating lifestyle, which can help establish credibility and rapport with customers
  • Experience with sales processes, from lead generation and negotiation to closing deals
  • Understanding of boat mechanics, electronics, and maintenance, enabling the ability to answer technical questions and provide informed recommendations
  • Experience using CRM software to manage customer interactions and sales pipelines

What we offer

  • medical
  • dental
  • vision
  • 401k (up to 4% match)
  • Health Savings Account (with company contribution)
  • wellbeing program
  • product purchase discounts

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