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As a Sales & Retention Manager, you’ll be responsible for driving membership growth, maximising retention, and ensuring our live member movement continues to grow. Reporting directly to the General Manager, this is a full-time leadership role where you’ll lead sales initiatives, support the wider team, and ensure every member’s journey is seamless from the first visit onwards. You’ll be the ambassador for sales excellence in your club, leading by example, implementing smart strategies, and building strong relationships both inside and outside of the gym.
Job Responsibility:
Advocating and delivering the FUNDAMENTALS sales process, training and coaching the team to perform at their best
Driving new member sales while maximising retention of existing members to grow the live member movement
Owning the activity planner for the club – ensuring initiatives are well-planned, executed, and impactful
Implementing creative lead-generation strategies both internally and externally
Monitoring dashboards and KPIs, providing key insights to the team and ensuring targets are met
Driving all revenue lines from memberships, product, and secondary spend to maximise profitability
Preparing and delivering monthly sales presentations to the wider management team
Building strong local business partnerships and developing #WeMoveBusinesses opportunities
Leading by example on reception and the gym floor in this member-facing role
Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate
Providing honest, constructive feedback to team members, supporting their development and performance
Supporting the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards
Requirements:
Passionate about health, fitness, and wellness
A proven leader with the ability to inspire and coach a team
Strong sales and retention focus with a results-driven mindset
Excellent communication and interpersonal skills, able to adapt style to different audiences
Positive, solutions-focused, and resilient under pressure
Ambitious, driven, and keen to develop further in leadership
Flexible to work evenings, weekends, and Bank Holidays to support the needs of the business
What we offer:
Free gym membership
20% discount across all Frasers Group brands
Eligibility for the Fearless 1000 Bonus Scheme
Monthly Frasers Champion awards – winners receive double their salary for the month
Reward & recognition through Everlast Gyms Monthly Champions
Training and funded qualifications, including Level 3 & 5 in Management & Leadership
The chance to enhance your fitness knowledge with product training, plus opportunities to deliver PT and group training