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As a Sales & Retention Manager, you’ll be responsible for driving membership growth, maximising retention, and ensuring our live member movement continues to grow. Reporting directly to the General Manager, this is a full-time leadership role where you’ll lead sales initiatives, support the wider team, and ensure every member’s journey is seamless from the first visit onwards. You’ll be the ambassador for sales excellence in your club, leading by example, implementing smart strategies, and building strong relationships both inside and outside of the gym.
Job Responsibility
Driving membership growth
Maximising retention
Leading sales initiatives
Supporting the wider team
Ensuring every member's journey is seamless from the first visit
Advocating and delivering the FUNDAMENTALS sales process
Training and coaching the team
Driving new member sales
Maximising retention of existing members
Owning the activity planner for the club
Implementing creative lead-generation strategies both internally and externally
Monitoring dashboards and KPIs
Driving all revenue lines from memberships, product, and secondary spend
Preparing and delivering monthly sales presentations
Building strong local business partnerships
Developing #WeMoveBusinesses opportunities
Leading by example on reception and the gym floor
Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate
Providing honest, constructive feedback to team members
Supporting the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards
Requirements
Passionate about health, fitness, and wellness
A proven leader with the ability to inspire and coach a team
Strong sales and retention focus with a results-driven mindset
Excellent communication and interpersonal skills, able to adapt style to different audiences
Positive, solutions-focused, and resilient under pressure
Ambitious, driven, and keen to develop further in leadership
Flexible to work evenings, weekends, and Bank Holidays to support the needs of the business
What we offer
Free gym membership
20% discount across all Frasers Group brands
Eligibility for the Fearless 1000 Bonus Scheme
Monthly Frasers Champion awards (winners receive double their salary for the month)
Reward & recognition through Everlast Gyms Monthly Champions
Training and funded qualifications, including Level 3 & 5 in Management & Leadership
The chance to enhance your fitness knowledge with product training, plus opportunities to deliver PT and group training