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The Sales and Marketing Manager is responsible for sales-related functions in support of the basic Marketing Plan.
Job Responsibility:
Establish sales and marketing goals to enhance the facility’s position in the community and increase the profitability of events. Report on marketing performance
Create and implement promotions, provide basic website content updates, and manage creative requests
Collaborate with the digital marketing team for paid media management
Proactively solicit new business by, among other things, making sales calls and presentations, attending local trade shows, and engaging in client prospecting to increase the size of the Organization’s potential client database
Create leads and develop long-term relationships in the event planning, production, and promotion communities, and with other relevant companies, organizations, and groups
Send client pre-event information and follow-up information that affects booking. Handles pre-event correspondence and meetings until such time as account can be turned over to an MOD or Event Coordinator
Quote rates and assist with formal license agreements. Prepare contracts
Prepare and provide required reports for the General Manager including special event revenue reports, profit and loss statements, sales recaps, and projections
Obtain feedback from clients following each special event to determine and analyze client satisfaction, Organizational Performance, and event-related risks and liabilities
Requirements:
Associate's degree from four-year college or university in Marketing, Journalism, Public Relations or related field preferred
Minimum 2 years sales related experience required
Facility/industry experience preferred
Demonstrate knowledge and experience in the principles, practices, and terminology of public relations programs, advertising, marketing, sales presentations and public speaking
Maintain an effective working relationship with clients, employees, exhibitors, patrons and others encountered in the course of employment
Can manage people and resources to get projects completed
has a strong ability to multi-task and keep order
Detail Oriented
Ability to work independently and/or in a team environment
Professional presentation, appearance and work ethic
Ability to work irregular hours in addition to normal business hours as needed
Some travel as needed
What we offer:
medical, dental, vision, life and disability insurance, paid vacation, and 401k plan