Sales and Marketing Executive Job at SOFITEL (Queenstown)

Job Description

Thrive in an environment where care and kindness are at the heart of everything we do. With us, you can take pride in being part of a wider global team leading the way in local sustainability initiatives. Working together with our communities, we will empower you to make your own meaningful impact. We will support you to maintain your wellbeing too, so that you can live life to the full. Luxury Purpose: Deliver heartfelt care and sanctuary for guests in the provision of beautifully cleaned and serviced rooms.

Job Responsibility

To strengthen and maintain Sofitel Queenstown’s luxury brand by delivering strategic, high-impact marketing initiatives that reflect our identity, values, and positioning in market
Support in the creation and delivery of quality Marketing activities that effectively convey the brand stories of Sofitel Queenstown Hotel & Spa
Creatively design and deliver Sofitel Queenstown's social media content, as advised by Sales & Marketing Manager, following and enhancing the calendar and utilising reporting functions for performance analysis
Assist in the development and deployment of communications opportunities that leverage hotel stories and embody the Sofitel brand
Assist in the creation and distribution of impactful monthly EDMs and maintain database of contacts and clients
Support in the creation of in-house promotions and advertising opportunities for Hotel outlets
Le Salon Rouge, Left Bank Bistro & Sofitel Spa by L’Occitane collaborating closely with the sales, reservations, and F&B teams to align marketing campaigns with hotel promotions and events
Confidently support content creation as well as removal and enhancement of Hotel marketing material across multiple digital channels, including www.sofitel-queenstown.com
Conduct regular audits of merchandising on external distribution sites/brochures where the hotel is represented i.e. third party websites
Plan and execute paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.) to maximise ROI and spend
Monitor and analyse website traffic, conversion rates, and online shopping cart revenue, providing insights and recommendations for improvement
Support site inspection activity of key clients and partners
Work with the Regional and Corporate Marketing teams for Accor in the delivery of key initiatives and messaging
Assist with the preparation and implementation of promotional initiatives, both in house and externally as requested
Assist to leverage and promote any sponsorship or partnership opportunities (eg Marathon, Central Otago Pinot Noir Celebration)
Provide assistance with still and video photography – photo shoots and distribution of images (on and off-line)
Ensure regular monitoring of performance of initiatives through various channels
Assist in collection of data for monthly Sales and Marketing activity report
Assist maintaining online directory listings
Regularly review hotel graphic identity (stationery, signage, collateral) to ensure in line with Brand and Hotel Identity
Support in the design of appropriate collateral, in house and digital that encompasses the brands
Support wider department marketing and collateral requirements
Preparation of banquet event orders to ensure accurate and detailed delivery of events
Support Groups & Events Executive with operational teams on aspects of the booking pre arrival
Support Groups & Events Executive in being a point of contact for MICE enquiries, completing hotel proposals in line with Accor guidelines relating to pricing, presentation and timeframe
Oversee operational aspects of the booking once confirmed, including and not limited to: input of Group block in hotel Reservations system, updating of rooming list and room allocation including VIP’s and related amenities
invoicing & billing to ensure accurate and correct monies are collected, issuing of banquet event orders, liaising with internal teams on all aspects of the booking pre arrival
meet & greet with client, being present at key periods during the event
post-event follow up and driving loyalty via repeat business
Maintain MICE database of key contacts & clients and assist with tracking the monthly commissionable Room Revenue for MICE groups and report to Revenue and Finance
Co-ordinate site inspection activity, support the hosting of hotel famils for current and prospective clients
Ensure comprehensive utilisation of Groups and Events systems
Co-ordinate aspects of non-residential conference & events, i.e. group breakfast, day meetings from local businesses
Support in local relationship-building in view of MICE business
Achieve the required guest & client satisfaction levels
Support in the co-ordination and production of MICE related collateral & material, i.e, proposal templates, conference kits, banquet packs etc
Ensuring that telephones are answered and all voicemails actioned within the pre-set Accor guidelines
Provide all departments with MICE movements one month out from arrival, to ensure maximization of opportunities for revenue generation
Assist in collection of data for monthly Sales and Marketing activity report
Assist in implementation of Loyalty initiatives including the coordination of offers

Requirements

Proven experience in digital marketing, preferably in the hospitality or luxury industry
Proficiency in design programs
Strong understanding of SEO, SEM and social media advertising
Proficiency in digital marketing tools such as Google Analytics, Meta Business Suite, Canva, Adobe Creative Suite, WordPress and other content management systems (CMS)
Strong analytical skills to assess digital campaign performance and optimize strategies
Self-motivated, ability to multi-task and work autonomously
Excellent written and verbal communication skills
Strong eye for detail and creativity
Projects professional image at all times through personal presentation/ interpersonal skills
Initiates contacts and establishes rapport easily
Organises time and work efficiently
Has the aptitude and willingness to undertake further development with Sofitel.

What we offer

Competitive pay
Daily staff meals
Dry-cleaned uniform and laundry allowance
Anniversary stays with F&B credit
Free gym access
Ski hire during the winter
EAP, well-being and mental health supports
12 weeks paid parental leave
Rainbow inclusive policies and practices
Social activities and community involvement initiatives
Unparalleled training, development and support from Accor leadership training programmes
Discounted Hotel stays, food and beverage rates and Spa treatments, worldwide - for yourself and for friends and family
Ongoing reward and recognition incentives and awards
Opportunities for further development and worldwide career progression within Accor
Refer a friend incentive
Supportive and friendly working environment

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