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This position is responsible for the development and implementation of sales and marketing strategies, plans, and programs primarily designed to increase sports and community based programming, maximize revenues, and promote a positive image of the facility. Responsibilities include the implementation of various strategies including direct and/or telephone sales, direct marketing communications, advertising, special event promotions, public relations, media relations, and community & municipal relations, etc. Responsibilities also include conducting periodic market research to provide information essential for revising current programs, which enhance the Company’s competitiveness in the marketplace, as well as for fiscal and operational analysis as appropriate.
Job Responsibility:
Develop and implement sales, marketing and public relations plans and strategies which serve to increase rounds played, promote a positive Company image, and maximize revenues according to overall fiscal and operational budgeted goals
Build relationships with media, hotels, convention contacts, youth and adult sports associations, civic organizations, etc. to promote leagues, camps, special events, open play, and tournaments
Develop and organize group outings, special events and tournaments and manage communication between departments to help ensure coordination of activities
Maintain positive relationships and communicate clearly, tactfully, and persuasively with employees, customers and outside contacts as applicable
Ensure that all employees, especially customer contact personnel, fully understand all pertinent details in order to maximize customer satisfaction
Monitor facility activities and make recommendations to improve customer service and/or operational efficiencies
Represent the Company in meetings and/or presentations with various clients, municipalities, and other outside agencies regarding the marketing related plans and strategies
Review and analyze internal and external market information, which reflects customer purchase, usage, and satisfaction with Company products and services
Monitor and track results of marketing and sales efforts, analyze budget variances and recommend revised action plans to achieve budgeted goals
Maintain knowledge of current and projected industry developments through continuous attention to marketing and youth and adult sports publications and organizations
Assure the efficient and timely submission of all required operational, financial, budgetary and related marketing and sales reports
Cross train other key staff members regarding the general sales process and important components as appropriate to facilitate the overall success of the team
Perform other duties as appropriate
Requirements:
BA or BS degree preferred
5 years applicable marketing, sales, and management experience, preferably in the youth sports or recreation industry
Demonstrated experience and capability in the areas of budget development, fiscal management, strategic planning, staff management, marketing, sales, public relations and community relations
Demonstrated quality written, verbal, and interpersonal communication skills
Ability to analyze and solve problems
efficiently handle multiple duties under pressure with minimal supervision
work flexible hours as required including nights/weekends
Positive attitude, professional manner and appearance in all situations