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Sales and Business Development Specialist

United States, Orlando · Job Posted March 18, 2026
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Job Description

The Sales and Business Development Specialist will be responsible for identifying new business opportunities, nurturing leads, and securing new clients for the agency. This person will not only focus on generating sales but will also play a key role in driving the agency’s marketing and sales initiatives to expand our brand presence in the industry. You will be instrumental in positioning 321 the Agency as a leader in branding, social media management, and paid media advertising.

Job Responsibility

  • Develop and execute a business development strategy to drive revenue and secure new clients in the brand and social media space
  • Identify and pursue high-value prospects, including startups, small businesses, and enterprise clients, that align with the agency’s offerings
  • Lead end-to-end sales cycles, from prospecting and pitching to contract negotiation and closing deals
  • Cultivate strong relationships with CMOs, marketing directors, and decision-makers in key industries
  • Develop proposals, presentations, and case studies that effectively communicate the agency’s expertise and value proposition
  • Maintain a robust sales pipeline and CRM to track opportunities, client interactions, and revenue projections
  • Collaborate with leadership to drive the agency’s overall marketing and lead generation efforts
  • Assist in developing and executing B2B marketing campaigns, including email outreach, digital advertising, social media, and thought leadership content
  • Represent the agency at industry events, networking functions, conferences, and trade shows to generate new business opportunities
  • Work closely with the creative and strategy teams to ensure client needs are aligned with agency capabilities and service offerings
  • Monitor market trends and competitor activity to identify new opportunities for growth
  • Serve as a trusted advisor to potential and existing clients, understanding their pain points and positioning 321 as the best solution
  • Build long-term relationships with clients, partners, and referral sources to generate ongoing business opportunities
  • Maintain strong internal communication with project management, creative, and strategy teams to ensure smooth client onboarding and handoff

Requirements

  • 3+ years of experience in business development, sales, or client acquisition in a marketing, advertising, or creative agency
  • Strong knowledge of branding, social media marketing, paid media, and digital marketing strategies
  • Proven track record of meeting and exceeding revenue targets
  • Exceptional networking, negotiation, and relationship-building skills
  • Ability to craft compelling sales decks, proposals, and marketing materials
  • Confident and engaging presentation and public speaking skills
  • Strong understanding of CRM tools, lead generation platforms, and sales automation software
  • Experience in working with C-level executives and senior marketing professionals
  • Self-starter mentality with entrepreneurial drive and problem-solving skills

What we offer

  • Base salary + uncapped commission + performance-based bonuses
  • Competitive benefits package including health, dental, and vision
  • Hybrid or remote work flexibility
  • Professional development opportunities and industry conference attendance
  • Opportunity to work with a fast-growing agency and directly impact its success

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