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Sports Direct Logo Sports Direct · Sales

Sales Advisor

United Kingdom, Norwich · Job Posted June 16, 2026
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Job Description

This is premium retail at its most personal. As a Sales Advisor at Frasers, you're the face of the brand, the trusted stylist, the reason customers come back. From a first impression at the door to a styling conversation across the floor, you'll create shopping experiences that feel considered, luxurious, and unmistakably Frasers.

Job Responsibility

  • Greet and engage every customer with confidence and warmth from the moment they walk in
  • Offer first-contact solutions, whether that's directing to click-and-collect or checking additional stock
  • Provide styling advice and product recommendations through active listening and strong product knowledge
  • Step in to support nearby tills or departments to keep the customer journey seamless
  • Keep visual presentation sharp and stock available through replenishment and stockroom upkeep
  • Get involved in store events and activations, and share feedback to keep us improving
  • Stay alert and compliant with store procedures to support loss prevention
  • Follow health and safety standards at all times
  • Represent Frasers to the highest standard, in service and in personal presentation

Requirements

  • Relevant retail or hospitality experience and a customer-first mindset
  • Confidence and warmth that builds trust and lasting relationships
  • A genuine passion for delivering a luxury shopping experience
  • A target-driven approach and the drive to exceed sales goals
  • A team-first attitude, ready to support other areas of the store when needed
  • Flexibility, reliability, and adaptability in a fast-paced environment

What we offer

  • Competitive pay that reflects what you bring
  • Generous staff discount across Frasers and all Frasers Group brands
  • Career growth in a fast-paced, ambitious retail group
  • A premium store environment with a customer-first culture
  • Training and development to sharpen your craft and grow your career
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