Ruminant Product Manager

• Lead the development of annual strategic marketing plans for core products
• Work with field force to ensure alignment of marketing programs to the Business Unit marketing strategy, sales activities and account plans
• develop, review and revise sales forecasting and inventory management
• Conduct respective monthly reports meetings
• Determine the appropriate pricing structure together with Business Unit and Commercial Operations leaders to maximize sales and profitability
• Maintain expertise with the evolving portfolio of products, services, pricing, competition, market and industry trends
• Conduct regular customer visits to gain customer insights
• Use this knowledge to feed into marketing plans
• Develop and deliver marketing campaigns that achieve appropriate impact, product positioning, market growth and profitability
• Provide support, guidance and training to sales teams to ensure that all marketing activities are well-aligned with marketing priorities and objectives for each product and campaign
• Work closely with Veterinarians, technical teams and L&D to determine training priorities and development plans for field force teams
• Analyze and interpret gathered data and feedback
• use results of this analysis to inform commercial decision making
• Develop mutually beneficial and productive partnerships with product stakeholders
• Engage with the internal global marketing community to enable sharing of best practice
• Support the Global Asset Team in development of their key product strategies
• Create networks of resources within the team around each product and marketing campaign
• Utilize the knowledge from colleagues and network to follow business growth opportunities
• Seek customer centric input from sales team into marketing plans and programs
• Contribute to the success of the business unit by sharing best practice with colleagues, proactively contributing ideas, and supporting others to do the same across the business
• Maintain high standards of business code of conduct compliance, adhering particularly to Pharmacovigilance Policy, Global Vet Policy, company values, travel expenses policy and local codes of practice
• Ensure accurate business records and communicate effectively, share information with the stakeholders
• Manage allocated Direct Marketing Expenditure (DME) budget with tight control to avoid overspends

• Bachelor’s Degree
• Strong communication skills both in Turkish and English
• written, verbal and presentation skills
• Minimum 3 years product management experience
• A scientific background
• experience or interest in science
• Exceptional relationship management, interpersonal skills and influencing abilities
• Effective stakeholder management
• Experience working with digital technology
• A strong working knowledge of all key marketing disciplines and techniques

Experience in the animal health field is an asset