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Main responsibility is to lead Route to Market (RTM) performance analytics and sales audit operations to ensure strong governance, accurate field execution, and actionable insights across all RTM locations. The incumbent will be responsible for Distributor Operating Standard Assessment (DOSA) compliance, while owning RTM reports and audits, and leading Single Point of Contact (SPOC) audit teams to strengthen sales discipline, route effectiveness, and alignment between system data and field realities. This role leads internal and external audit teams, manages governance routines, and collaborates with Sales, RTM and other support functions to deliver reliable data, enforce RTM standards, and support decision-making through structured insights.
Job Responsibility:
Accountable for RTM audit execution and performance visibility
Leads internal and external audit teams, manages governance routines, and collaborates with Sales, RTM and other support functions to deliver reliable data, enforce RTM standards, and support decision-making through structured insights
Own daily RTM performance reporting by Commercial Territories
Lead tracking and publishing of RTM KBI dashboards, sales productivity and SKUs penetration reports
Deliver daily, weekly, and monthly RTM reports, Joint Scorecards, and leadership presentations
Lead RTM back-office (SPOC) team to validate sales visits, deliveries, promotional execution, cooler presence, and outlet activities
Oversee daily audit execution through phone and field checks
Share audit outcomes with Sales teams and escalate critical issues for resolution
Drive implementation of governance policies and consequence management for non-compliance
Use audits to reinforce sales discipline, detect breaches, and align system data with field realities
Support RTM rollout initiatives with daily KBI reports
Translate operational data into actionable insights, highlighting trends, gaps, and action plans
Own internal DOSA compliance with Sales Representatives and Distribution Managers in collaboration with the RTM Coordination team
Manage third-party audit agencies to ensure monthly external DOSA audits are completed
Resolve operational issues related to audit devices and vendor payments
Ensure timely submission of DOSA conditional rebate files to Finance to prevent distributor payment delays
Requirements:
BA / B. SC or HND in relevant discipline
3-5 years’ experience in Sales Operations, Sales Data Analysis & Audit and Insights, preferably within the FMCG or manufacturing sector
Prior field sales experience or strong exposure to working closely with field sales teams is an advantage
Strong analytical and reporting capability (advanced Excel required)
Experience leading field audit, sales data validation and governance routines
Desired candidate must be willing and comfortable operating between office and field work