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Coca-Cola HBC Logo Coca-Cola HBC · Sales

Route to Market Expert

Serbia · Job Posted April 01, 2026
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Job Description

This is a role for a person who enjoys connecting dots between data, people, and operations: bringing structure where it’s missing and improving efficiency where it matters most. If you’re excited by the idea of shaping how products reach the market and making a visible impact on sales performance, this is the right next step for you.

Job Responsibility

  • Design and optimize sales routes based on market potential, geography, and operational efficiency
  • Analyze existing route performance and identify improvement opportunities
  • Implement and maintain Territory Management systems, ensuring clear structure and ownership
  • Define territory allocation criteria and support sales teams through training and adoption
  • Drive RTM innovation through digital tools and process improvements
  • Prepare analytical reports and provide data-driven recommendations to management
  • Track KPIs related to field efficiency, coverage, and cost optimization
  • Collaborate cross-functionally with Sales, Trade Marketing, Operations, and external partners

Requirements

  • University degree (Economics, Management, Organizational Sciences, Logistics or similar)
  • 1–3 years of experience in FMCG and field sales
  • Understanding of RTM models, routes, and territory management
  • Strong analytical skills and advanced Excel knowledge
  • English language proficiency, good communication skills
  • On-point stakeholder management skills, proactive mindset

What we offer

  • Additional days off
  • Day off for your birthday
  • Learning programs
  • Medical Insurance
  • Work with iconic brands
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