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In this role, you will be the architect and strategist of our marketing automation ecosystem within HubSpot Marketing Hub, bridging the gap between technical AI capabilities and actionable marketing outcomes. You’ll ensure unified standards, scalable automation, and AI-driven lead lifecycle paths that accelerate revenue and funnel velocity. Partnering closely with the Director of Demand Generation, RevOps, and Data teams, you will deploy predictive scoring and hyper-personalization to deliver high-impact, personalized experiences—without sacrificing compliance or data integrity.
Job Responsibility:
AI Strategy & Growth: Use smart technology to turn data into customers
AI & Personalization: Use analytics and AI tools to predict which leads are best and create personalized experiences that move people through the sales process faster
The "Translator" Role: Explain technical data and AI concepts to the rest of the marketing team so everyone can use them to grow the business
Process Improvement: Find slow, manual tasks and replace them with automation, including the use of AI, to speed up our response times and hit revenue goals
Systems & Campaigns: Build and run the marketing engine
HubSpot Expert: Manage our HubSpot platform, making sure every lead is tagged correctly and follows the right path from start to finish
System Connectivity: Connect our marketing tools with our website and product data using automation platforms so all our systems "talk" to each other seamlessly
Campaign Building: Create automated email sequences and multi-channel journeys that react automatically to how a customer behaves
Testing & Tweaking: Constantly test different versions of our workflows to find what gets the most people to buy or sign up
Data & Reporting: Prove what’s working and keep things organized
Performance Tracking: Build clear dashboards that show exactly how marketing is contributing to sales and revenue
Database Health: Keep our customer data clean and organized so we can target the right people with the right messages
Privacy & Safety: Work with Legal and IT to make sure all our automation follows global privacy laws (like GDPR)
Smart Recommendations: Look at the numbers to find trends and suggest where we should spend more time and money to get the best results
Requirements:
2+ years experience as HubSpot Super Admin
Proven ability to design and optimize lead lifecycle frameworks and funnel visibility
Strong understanding of CRM data structures and how lifecycle automation supports sales productivity
Expertise in audience segmentation, consent compliance, and database management
Experience using automation platforms like Zapier, N8N, Hubspot’s Operations Hub and experience building in AI steps and agents into these workflows
Ability to translate technical solutions into compelling business value
Analytical mindset — able to translate insights into scaled improvements
Nice to have:
Nice to have experience in other platforms: Gainsight, Vero
What we offer:
Fully paid employee United Platinum PPO medical, dental, and vision coverage
20 days paid vacation time per year with no accrual or carryover cap
3% non-elective employer contribution to 401(k)
Employee share options
Professional development budget and leave
The opportunity to take part in our mentorship program
Monthly telephone and/or internet allowance
Paid primary & secondary parental leave policies
Hybrid work arrangements and WFH equipment provided