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This role is responsible for leading strategic sales initiatives and revenue optimization across our UK portfolio. This role is pivotal in driving occupancy, yield, and profitability while strengthening Apex’s position in the luxury leisure and corporate hospitality markets. Identify opportunities to drive revenues and maximise profit conversion across each segment and revenue stream. You’ll play a pivotal role on the Executive Leadership Team, shaping the future of our revenue and Sales strategy.
Job Responsibility:
Setting sales strategy: Develop and execute sales and business development strategies focused on luxury leisure, corporate travel, and MICE (Meetings, Incentives, Conferences, and Exhibitions)
MICE Business Development: Identification and pursuit of MICE business opportunities through proactive outreach, networking, and partnerships with event planners, DMCs, and corporate clients
Revenue management: Analyse booking trends, market conditions, and competitor pricing to inform dynamic pricing strategies, and optimize yield and occupancy across all properties
Manage OTA and agent contract negotiations: Balancing commission rates and promotional costs with visibility and booking volume, navigating rate parity requirements
Oversee distribution channels: including OTAs, direct booking channels and GDS platforms to optimise channel mix
Embrace new technologies: to maximise the effectiveness of revenue management systems and guest enquiry management
as a sales tool to promote meetings and events spaces online, process enquiries and optimise space utilisation
Legal and data privacy: Navigating GDPR, PCI compliance, and OTA-specific data-sharing policies
Lead, mentor, and motivate the sales and revenue teams to drive targets and exceed expectations
Forecast demand and revenue to support budgeting and strategic planning
Manage cost of acquisition management analysis to manage distribution and profit optimisation
Requirements:
Commercial insight and strategic thinking: The ability to develop a long-term revenue growth strategy for the brand
Exceptional negotiation skills, with a track record of securing high-value contracts and partnerships
Leadership and communication: Strong interpersonal skills to effectively inspire teams, influence stakeholders, and clearly articulate vision
Analytical skills: The capacity to interpret market trends to build accurate demand forecasts and enable make data-driven decisions
Revenue management and sales initiatives: Proven expertise in with excellent team management skills
Cross-functional collaboration: Coordinating with marketing and operations teams to align goals
Adaptability: The flexibility to anticipate and react to economic forces and changing market dynamics
What we offer:
Competitive salary, performance-based bonus, Pension contributions and comprehensive benefits
36 days holiday
Life Assurance cover
Various company benefits including Employee Assistance Programme, Financial Wellbeing App, discounts and wellbeing platform, long service recognition, probation and annual anniversary complimentary guest experience overnight stay and dinner for two, 50% discount in our restaurants, Cycle to Work Scheme, discounted room rates for employees, friends, and family, Spa treatments and product discounts
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