Retention Marketing Manager Job at ZAVA (London)

Senior Manager, Retention Marketing

We are looking for a Senior Manager, Retention Marketing to lead retention strat...

Location

Canada

Salary:

Not provided

Aplin

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
7+ years of experience in lifecycle, retention, or email marketing, with at least 2 years in a people management role
Strong understanding of customer lifecycle marketing, segmentation, and personalization
Proven experience leading and developing high-performing marketing teams
Experience working with email marketing platforms and customer data
Strong analytical skills with the ability to translate data into clear insights and actions
Excellent communication and stakeholder management skills
Ability to operate effectively in a fast-paced, evolving environment

Job Responsibility

Own retention performance across the customer lifecycle, including engagement, renewal, and win-back
Manage and develop channel owners across email, social, direct mail, and reputation
Set priorities and ensure work is aligned to business impact, not just activity
Review plans, improve decision-making, and raise the quality of execution across the team
Partner with Product, Support, Traffic, CRO, and Data teams to identify and address drivers of churn and customer experience issues
Represent retention marketing in cross-functional initiatives, including acquisition integrations
Use data and testing to improve performance and inform decisions
Communicate performance, risks, and recommendations clearly to leadership

Fulltime

Marketing Manager, Retention

As a Retention Marketing Manager, you are the primary champion for customer heal...

Location

Canada , Toronto; Halifax; Calgary; Vancouver; Kitchener; Waterloo; Hamilton; Truro

Salary:

82000.00 - 102000.00 CAD / Year

FreshBooks

Expiration Date

Until further notice

Requirements

5+ years in a strategic or analytical role (Retention, Marketing, or Finance) with a proven track record in business casing and pricing strategy
Advanced skills in Looker (or similar BI tools) and Excel/Google Sheets
Exceptional storytelling abilities
Bachelor’s degree in Business, Marketing, Economics, or a related field
Demonstrated ability to lead complex projects and drive results within a fast-paced, challenging environment
Proven ability to lead through influence in an individual contributor capacity

Job Responsibility

Perform deep dive cohort analysis to track retention trends over time
Serve as the champion on why customers churn
Develop and implement data backed strategies to improve customer retention, engagement and overall satisfaction
Own the end-to-end strategy for re-engaging former customers
Monitor save rates and program effectiveness
Regularly present performance updates and strategic insights to senior leadership
Partner with Sales, Marketing, Product, and Support teams to ensure retention strategies are consistent and effectively implemented across all touchpoints
Stay informed on industry trends and SaaS best practices

What we offer

Comprehensive health and wellness benefits
Generous time off including a flexible vacation plan
Retirement savings program or pension plan matched to your local office
Stock options for every full-time employee
Parental leave and new parent support
Annual healthy living credit
Comprehensive medical and dental benefits
Fertility and gender-affirming benefits
Peer Recognition Program
Employee Assistance Program

Fulltime

Retention Marketing Manager - CRM

Location

United States of America , Somerville

Salary:

62700.00 - 83380.00 USD / Year

Puma Group

Expiration Date

Until further notice

Requirements

2-4 years of e-mail and/or CRM marketing experience in a fast-paced, direct-to-consumer environment with a proven track record of delivering results
Familiarity and high comfort level working in email service providers/CRM platforms and analytics tools (experience with Emarsys and dashboards a plus)
Experience with testing design and methodologies, personalization, and marketing automation
Experience with audience segmentation
Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
Keen creative eye with ability to translate business objectives into comprehensive creative briefs
Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
Solution-oriented with a penchant for strategic thinking and problem solving

Job Responsibility

Develop and execute CRM campaigns in the email channel with a primary focus on driving DTC and ecommerce revenue and improving conversion rates
Create omnichannel consumer lifecycle journeys in partnership with other Retention team stakeholders and define email automation touchpoints, business rules, and content
Manage end-to-end email campaign process from ideation and calendar planning to creative briefing, segmentation, QA, deployment, CRM agency collaboration, and reporting
Sync with launch, merchandising, retail, and promotional calendars to support priority initiatives in parallel with other Retention and Performance Marketing channels
Elevate the email channel through storytelling by collaborating with internal partners to identify key brand moments and activations to highlight
Implement new CRM technologies and innovations to personalize and segment communications
Develop and implement iterative testing plans, focusing on segmentation, messaging, frequency, and personalization, to optimize campaigns to improve channel KPIs
Define and optimize audience segmentation strategies and create audience segmentations for all email campaigns and automations
Collaborate with site and other channel owners to prioritize and execute omnichannel CRM tests
Lead acquisition initiatives by partnering with site/app partners to drive email opt-ins and optimize sign-up journeys and touchpoints

What we offer

Bonus
Benefits

Senior Manager, Growth Marketing, Retention

We’re looking for an experienced Retention Marketer (and people manager!) to joi...

Location

United States , San Francisco

Salary:

175000.00 - 190000.00 USD / Year

Strava

Expiration Date

Until further notice

Requirements

7+ years of experience in lifecycle marketing, email marketing, or CRM
Experience working in marketing automation tools (such as Iterable) to build personalized push & email journeys
2+ years of experience managing direct reports with a proven track record
Strong communication and collaboration skills - Ability to effectively link between teammates and cross-functional partners across the organization
Experience with A/B testing, experimentation tools (such as Eppo) and reading reporting tools (such as Tableau)

Job Responsibility

Own a key business area: Oversee and be a key driver of our free product retention strategy, developing a roadmap and learning agenda toward a clearly defined goal
Lead a high performing team: Manage at least two direct reports, coaching them toward their professional development goals while optimizing their workload to prioritize for impact
Collaborate with cross-functional teams: As a data-driven growth marketer, you excel at working closely with Product, Engineering, Design, and Marketing teams to improve email, push and in-app touch points for incremental impact and insights
Build and launch personalized campaigns: One size fits all does not work for Strava’s diverse user base. You’ll be tasked with understanding top user segments and use cases, delivering focused messaging to the right user at the right time
Consistently measure and report performance & takeaways: We run fast-paced, impactful campaigns to optimize for takeaways. You’ll rigorously A/B test and implement a takeaway agenda that improves metrics across the funnel
Empower others: Through clear documentation, playbooking, and socialization you will help others achieve their goals, amplify your impact, and reinforce your subject matter expertise

What we offer

Offers Equity

Fulltime

Senior Marketing Manager, Partner Marketing

We are seeking a talented marketing professional to join our team in London on a...

Location

United Kingdom , London

Salary:

Not provided

DELIVER

Expiration Date

Until further notice

Requirements

Partner or Trade Marketing experience
Strong communication and negotiation skills, with the ability to build and maintain strong relationships with internal and external stakeholders
Proficient in marketing strategy, consumer insights, and commercial data analysis to understand performance and build structured narratives around business performance
Ability to deliver 360 marketing campaigns with a focus on CRM, Digital, and Social channels
Experience in developing and executing media campaigns such as Radio or OOH
Skilled in building marketing promotional plans (e.g., % off, Free item, BOGOF) and articulating ROI effectively
Excellent relationship building and cross-functional collaboration skills
Proficiency in translating complex data and strategies into simple, actionable ideas
Experience in forecasting and managing budgets, ensuring efficient allocation of resources for maximum impact

Job Responsibility

Leading the marketing relationship with designated restaurant partners, including leading Nationals Brands like Nando’s,Wagamama and Pho
Developing annual joint business plans with key Restaurant Partners to drive growth on Deliveroo
Developing a marketing strategy, framework and toolkits which will be cascaded to the wider Marketing team to effectively service highly relevant, but smaller scale or regional restaurant partners
Support the acquisition of new national restaurant partners by building relevant and impactful launch plans
Drive the Restaurant marketing strategy within the Key Account and Mid Market segment at Deliveroo
Partnering closely with Commercial teams to drive growth through new customer acquisition, frequency and retention, and brand awareness
Delivering Quarterly Growth Opportunities for Partners, outlining key opportunities for brands to participate with clear data-led and ROI-backed recommendations and leading the Quarterly Growth Opportunities process within the wider commercial structure
Collaborating with internal and external teams to deliver joint business plans and future growth strategies for Restaurant partners (i.e. Product, CRM, Social and PR)
Take ownership of key restaurant marketing initiatives such as building Plus our loyalty proposition and enhancing the ways brands can engage with Deliveroo to drive increased visibility in the app

What we offer

A competitive and comprehensive compensation and benefits package
Up to 5% matched pension contributions
Some roles may be eligible for share awards
Free Deliveroo Plus: free delivery and access to special offers
Team lunches from the best local restaurants
25 days annual leave plus bank holidays, increasing with length of time spent working at Deliveroo
One day of paid leave per year to volunteer with a registered charity
Funded single cover healthcare on our core plan, with the option to add family members at own cost
On-site gym (HQ), discounted external gym membership
Access to wellbeing apps such as LesMills+, Strava, Headspace, Yogaia via GymPass

Fulltime

Senior Marketing Manager / Campaign Manager

We’re seeking a Senior Marketing Manager / Campaign Manager for a 6–12 month con...

Location

United States , Goodlettsville

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

5+ years of experience in marketing, campaign management, or lifecycle marketing
Strong background in email, SMS, CRM, and lifecycle strategy
Experience with platforms such as Salesforce Marketing Cloud, Braze, Responsys, or similar
Expertise in segmentation, personalization, and customer journey mapping
Strong analytical skills and ability to drive data-informed decisions
Proven experience managing integrated campaigns and cross-functional initiatives
Excellent project management and communication skills
Experience in retail, e-commerce, or omnichannel environments preferred

Job Responsibility

Own and manage the marketing campaign calendar, aligning promotions with product priorities, seasonal moments, and market trends
Plan and execute integrated, multi-channel campaigns across the full customer journey
Define campaign KPIs, including impressions, engagement, conversion, and revenue targets
Partner with cross-functional teams (Creative, Merchandising, Media, Digital) to align messaging and campaign execution
Oversee the creation, testing, and deployment of promotional offers and codes
Lead strategy and execution for email, SMS, and push notification channels
Build and optimize lifecycle programs (welcome, retention, re-engagement, loyalty journeys)
Drive list growth, segmentation, personalization, and dynamic content strategies
Execute A/B and multivariate testing to improve engagement and conversion
Develop initiatives to drive customer acquisition, engagement, and retention

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Head of Retention Marketing

Superside is hiring a Head of Retention Marketing reporting to the Sr. Director ...

Location

Salary:

Not provided

Superside

Expiration Date

Until further notice

Requirements

Subscription or retention marketing ownership: You have owned renewal, churn reduction, or subscription growth as a primary mandate - not as a byproduct of a broader marketing role. This was your job.
Utilization or product usage as a core KPI: In at least one role, you were accountable for driving customers to actively use a product or service. You built programs around that metric. You know what moves it and what does not.
Programmatic lifecycle infrastructure: You have built or substantially redesigned a customer lifecycle program — segmentation logic, trigger design, journey mapping, A/B frameworks — not just executed campaigns someone else designed.
Account team or CSM enablement: You have built toolkits, playbooks, and resources for customer-facing commercial teams - and you know the difference between an asset they will actually use and one that sits in a folder.
Data-driven cohort thinking: You do not wait for a report to tell you something is wrong. You know how to segment an account base by health, identify risk patterns, and design interventions for specific cohorts.

Job Responsibility

Retention Programs: Constant reinforcement of value: Work with Product Marketing on the messaging and own the program design that consistently reminds customers why they chose Superside.
Renewal behavior: Build the touchpoints and content that drive account usage and create the psychological and commercial conditions for renewal.
Churn mitigation: Work with data to identify customers at risk and activate account teams and automated programs to re-engage them before the renewal conversation.
Customer Advocacy Board: Partner with ABM to operationalize a Superside CAB. And PMM and TPD to drive customer reviews and help identify opportunities for customers to participate in marketing activities.
Subscription utilization programs: Build the systems that move customers from passive subscribers to active users — driving toward full utilization of their plan each month.
New feature education: Every major product release that Product Marketing launches— needs a customer-facing campaign that explains the what, why, and how.
Usage-triggered journeys: Partner with the lifecycle team to design automated journeys triggered by utilization signals.
AM & GAD toolkits: Build the playbooks and asset libraries that give Account Managers and Group Account Directors what they need to proactively manage customer health - email templates, outreach guides, objection handling - without requiring a custom campaign for every account.
Expansion enablement: Create the materials that help AMs and GADs articulate and sell new Superside offerings, cross-sell services, and grow accounts.

Lifecycle Marketing Manager

We're looking for a Lifecycle Marketing Manager to own the end-to-end user journ...

Location

Ireland

Salary:

Not provided

Aiven Deutschland GmbH

Expiration Date

Until further notice

Requirements

Proven experience in lifecycle, CRM, or retention marketing, ideally at a SaaS or PLG company
Deep understanding of user journey mapping and funnel-based thinking
You're highly data-driven, you can build a cohort, read a funnel, and turn behavioural signals into a clear hypothesis worth testing
Experience with marketing automation and lifecycle tooling (e.g. Customer.io, Braze, Iterable, or similar)
Familiarity with in-product messaging tools (e.g. Intercom, Pendo, or similar) is a strong plus
Strong collaboration skills, this role sits at the intersection of Marketing, Product, and Data

Job Responsibility

Own the full user lifecycle from sign-up through activation, conversion, retention, and expansion
Design and execute nurture programs tailored to where users are in their journey — onboarding sequences, re-engagement flows, and milestone-based triggers
Build and manage in-console messaging and product nudges in partnership with Product — surfacing the right prompt to the right user at the right moment
Develop and maintain user segmentation frameworks based on product usage, firmographics, and behavioural signals
Drive monetisation programs: identifying users with high conversion or expansion potential and delivering targeted interventions (upgrade prompts, usage-based triggers, tier nudges)
Work closely with Product and Data teams to define the signals that indicate activation, health, and churn risk — and build automated responses to them
Own lifecycle reporting: activation rates, conversion rates, expansion revenue influenced, and churn metrics

What we offer

Participate in Aiven's equity plan
Balance work and life with our hybrid work policy
Choose the equipment you need to set yourself up for success
Use your Professional Development Plan budget for learning opportunities
Receive holistic wellbeing support through our global Employee Assistance Program
Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time)
Enjoy country-specific benefits for our global cast

Fulltime

Select Country

Retention Marketing Manager

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