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The digital healthcare market is a very exciting and competitive space that has seen considerable growth over the last few years. As a Retention Marketing Manager, you’ll support with and evolve our CRM and lifecycle strategy across channels. for ZAVA Germany and support with ZAVA UK. You’ll define the CRM roadmap, lead strategic planning, and use data insight to drive long-term retention growth and LTV optimisation. This role is highly scalable - you’ll start hands-on, mastering our CRM tools and refining our email and SMS program, optimising automated campaigns, transactional messaging, and driving revenue through personalised communication. Your mission will also be to lead and demonstrate expertise through constant optimisation and experimentation. Your mission: unlock meaningful growth through email, SMS and any other future channels to help us shape the future of digital healthcare.
Job Responsibility:
Own and evolve the Retention and CRM strategy for ZAVA Germany, supporting on UK, aligned with business objectives and senior leadership direction
Define and own the CRM and lifecycle roadmap, balancing short-term performance with long-term growth
Drive innovation in Email and SMS marketing through personalisation and automation
Lead the strategic planning and execution of multi-cycle omni-channel campaigns
Implement and refine processes for QA, A/B testing, list segmentation, and personalisation
Own CRM platform capability, including tooling strategy, governance, access, and best practices
Identify opportunities to improve technical setup, automation, and data usage
Analyse campaign performance data to uncover trends, generate insights, and drive continuous improvements
Own retention and lifecycle performance measurement, including LTV, retention rates, churn, and engagement metrics
Create reports highlighting key performance indicators like open rates, click-throughs, conversions, and unsubscribes
Create reports highlighting key retention metrics: RRs, active and churned patients, qualitative data analysis
Ensure consistent brand voice and compliance with email regulations and best practices
Guide email content structure and optimisation strategies to internal stakeholders
Requirements:
Min 5+ years of experience in CRM, Email marketing and Retention activities
Deep understanding of customer lifecycle
Hands-on experience building email and SMS campaigns, segmentation, HTML design, and deliverability management
Proficiency in complex automated journeys and data-driven marketing
Email deliverability knowledge
Proven experience in validating hypotheses, and familiarity with testing models as well as statistical significance
Familiarity with implementing complex user segmentation to optimise over user journeys
Hands-on experience with HTML & CSS
Fluent German language skills - written and verbal (essential)
Fluent English - good enough to communicate with internal teams
Relentless goal focus
Strong management and people skills
Iterate and test mentality
Ambitious and passionate about marketing
Humble and low ego
Attention to detail
Excellent collaboration skills
A strong sense of ownership
Highly analytical with strong numeracy and statistical skills
Nice to have:
Experience in healthcare, digital healthcare, technology, or direct-to-consumer industry