Retention Marketing Manager - CRM

• Develop and execute CRM campaigns in the email channel with a primary focus on driving DTC and ecommerce revenue and improving conversion rates
• Create omnichannel consumer lifecycle journeys in partnership with other Retention team stakeholders and define email automation touchpoints, business rules, and content
• Manage end-to-end email campaign process from ideation and calendar planning to creative briefing, segmentation, QA, deployment, CRM agency collaboration, and reporting
• Sync with launch, merchandising, retail, and promotional calendars to support priority initiatives in parallel with other Retention and Performance Marketing channels
• Elevate the email channel through storytelling by collaborating with internal partners to identify key brand moments and activations to highlight
• Implement new CRM technologies and innovations to personalize and segment communications
• Develop and implement iterative testing plans, focusing on segmentation, messaging, frequency, and personalization, to optimize campaigns to improve channel KPIs
• Define and optimize audience segmentation strategies and create audience segmentations for all email campaigns and automations
• Collaborate with site and other channel owners to prioritize and execute omnichannel CRM tests
• Lead acquisition initiatives by partnering with site/app partners to drive email opt-ins and optimize sign-up journeys and touchpoints
• Analyze performance metrics and leverage business insights to identify trends and opportunities for optimizations and to drive engagement and efficiency
• Provide clear communication and coordination of campaign briefs, deliverables, timelines, dependencies, and blockers
• Manage the health of the email channel and the email opt-in database by regularly monitoring channel performance KPIs and identifying business opportunities

• 2-4 years of e-mail and/or CRM marketing experience in a fast-paced, direct-to-consumer environment with a proven track record of delivering results
• Familiarity and high comfort level working in email service providers/CRM platforms and analytics tools (experience with Emarsys and dashboards a plus)
• Experience with testing design and methodologies, personalization, and marketing automation
• Experience with audience segmentation
• Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
• Keen creative eye with ability to translate business objectives into comprehensive creative briefs
• Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
• Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
• Solution-oriented with a penchant for strategic thinking and problem solving

Retail, sportswear, or fashion industry experience/interest highly preferred

• Bonus
• Benefits