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Retention & Growth Manager

United Kingdom, London · Job Posted January 06, 2026
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Job Description

Our Retention & Growth Team is responsible for two keys areas; Customer Retention – ensuring long-term continuity and sustainability of our customer base; Portfolio Growth – expanding revenue in line with Gross Profit (GP) and Annual Recurring Revenue (ARR) targets. This team leads the migration of customers onto new MarTech commercial models and updated contracts as part of the company’s wider business transformation. In parallel, the team drives revenue optimisation by: Upselling customers to higher-value Platform Offers or Service Packages; Cross-selling additional services or add-ons; Expanding existing customers into new markets or programmes; Downgrading customers to more suitable Platform Offers or Service Packages where appropriate. The Retention & Growth Manager is responsible for managing and negotiating customer transitions to new MarTech contracts at both local and global market levels. The role is accountable for delivering against targets set by the R&G Team Leader. The position reports directly to the local R&G Team Leader, who provides day-to-day line management and training. The broader R&G function reports into the Head of Retention & Growth, ensuring alignment across markets on processes, performance tracking, and reporting. The role at its core will require ownership of customer relationships on the topic of renegotiations, upsell, and downgrade opportunities – ending in signed contracts. For the purpose of Retention & Growth this role will be expected to liaise with many other departments within the business including Client Services, GtM, GBOps, Legal, Info-sec, Finance and our technical teams to name the most common. The R&G team are committed to working as a virtual team – exchanging knowledge, aligning processes, and delivering data and insights from their teams. This team is also likely to support other market R&G teams where needed and therefore not isolated to one single market support.

Job Responsibility

  • Draft, review, negotiate and execute agreements (including but not limited to Contracts, Renegotiations/Renewals, Upgrades, Downgrades, Non-Disclosure Agreements, Partner or Third-Party Agreements, etc.)
  • Lead direct negotiations with customer stakeholders where appropriate, ensuring outcomes align with MarTech strategy and GP and ARR targets
  • Deliver against personal targets set by the local R&G Team Leader, tracking, reviewing, and reporting progress across assigned accounts
  • Identify opportunities for growth together with the local market Client Services teams to better understand the target customer set and recommended approach
  • Collaborate and communicate regularly with the other in-market R&G Managers, attending team huddles at both local market and virtual R&G team level
  • Lead or support existing-business RFPs, coordinating internal stakeholders and overseeing delivery to customers
  • Completing and coordinating any contract queries within your scope including but not limited to
  • Security Audits, DPA’s and Voucher connect agreements
  • Liaising with the group legal department on any non-standard advertiser contract amends as required to minimise Awin exposure and risk
  • Working closely with the Finance team to ensure adherence to broader finance and risk requirements, such as revenue recognitions, pricing and discounting policies, etc., with a clear understanding and ability to evaluate the economic impact of terms and term options
  • Developing and implementing procedures in line with our business strategy for contract management and administration and, where appropriate, contribute and consult on other company policies and procedures
  • Providing guidance on contractual matters internally, including contracting practices and processes
  • Communicate clearly with all stakeholders, providing timely updates on contract status and completion
  • Maintain accurate contract administration and documentation, including correspondence, amendments, approvals, and status reporting

Requirements

  • Affiliate marketing experience ideally in a customer facing-facing role
  • Strong understanding of the local market, competitor landscape, and the Awin MarTech offering (vision, platform offers, and service packages)
  • Strong verbal communication skills
  • You have a thirst for knowledge and can work under pressure
  • Strong commercial mindset with a drive to achieve results
  • Proven problem-solving skills
  • Proven negotiating and persuading skills
  • Native-level English language skills

What we offer

  • Flexi-Week and Work-Life Balance: We prioritise your mental health and wellbeing, offering you a flexible four-day Flexi-Week at full pay and with no reduction to your annual holiday allowance. We also offer a variety of different paid special leaves
  • Remote Working Allowance: You will receive a monthly allowance to cover part of your running costs. In addition, we will support you in setting up your remote workspace appropriately
  • Flexi-Office: We offer an international culture and flexibility through our Flexi-Office and hybrid/remote work possibilities to work across Awin regions
  • Development: We’ve built our extensive training suite Awin Academy to cover a wide range of skills that nurture you professionally and personally, with trainings conveniently packaged together to support your overall development

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