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As Retail Visual Merchandising & Marketing Coordinator – Europe, you are responsible for shaping and delivering best-in-class in-store experiences across all European G-STAR retail channels, including Full Price and Outlet stores. You own the creation, implementation, and continuous optimization of channel-specific Visual Merchandising (VM) and retail marketing guidelines, ensuring that new product drops, marketing campaigns, and sales moments are translated into strong, consistent, and commercially effective in-store and window executions. Working closely with Buying, Brand, Retail Operations, and regional teams, you play a key role in driving brand consistency, commercial performance, and execution excellence across the European retail landscape.
Job Responsibility:
Develop and implement channel-specific VM guidelines for Full Price and Outlet stores
Translate new product drops, marketing campaigns, and sales moments into clear VM and window concepts
Own in-store visuals and window execution, ensuring strong brand expression and commercial impact
Ensure consistent VM execution across Europe while allowing for local relevance
Ensure full visibility and alignment on the Full Price store marketing calendar
Own and manage the Outlet marketing calendar, driving execution in Outlet stores and on outlet center websites
Coordinate seasonal retail marketing moments, campaigns, and promotional activity across channels
Ensure timely roll-out and high-quality execution across all European markets
Define and set store capacities and product depth in close collaboration with Buying and Retail teams
Ensure VM setups support optimal product visibility, storytelling, and sell-through
Analyze and report on sell-through, performance, and effectiveness of VM setups
Translate performance insights into actionable improvements for future VM guidelines and executions
Set up and own a structured weekly feedback process on in-store execution
Collect and review store VM pictures across Full Price and Outlet channels
Ensure strong execution quality and guideline adherence across stores
Provide clear, constructive feedback to regions and stores to continuously elevate VM standards
Set up and deliver regular VM training sessions for store VM responsibles
Support and coach local teams to strengthen VM capabilities and execution consistency
Act as a key VM knowledge partner for European retail teams
Take part in all-channel trade meetings, representing Retail Marketing and VM
Work closely with Buying teams to align product focus, depth, and flow with VM direction
Partner with Brand teams to translate global brand strategy into retail execution
Collaborate closely with Retail Operations to ensure feasibility, clarity, and operational excellence
Requirements:
7+ years of experience in Visual Merchandising and/or Retail Marketing, preferably within fashion or lifestyle retail
Strong experience working across multiple retail channels, especially Full Price and Outlet
Proven ability to create clear VM guidelines and drive execution at scale
Strong commercial mindset, with experience analyzing sell-through and VM performance
Confident communicator and trainer, comfortable working with international and regional teams
Highly organized, proactive, and detail-oriented
Excellent communication skills, fluent in English (additional European languages are a plus)
What we offer:
A work environment that offers room for fun, inspiration and innovation
A clothing budget to showcase your personal style while representing G-STAR
A healthy lunch at our canteen
Free access to learning and development platforms Udemy and Goodhabitz