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This role exists to ensure that the retail experience at both Glenfiddich and The Balvenie Visitor Centres reflects the highest standards and embodies the luxury values for which our brands are globally celebrated. As Retail Team Leader, you will champion an exceptional customer journey—one that enhances each visitor’s perception of these world‑renowned whiskies and supports continued growth aligned with the Dufftown Visitor Centre strategy. You will be instrumental in shaping a distinctive retail environment, driving commercial performance, and ensuring the store experience stands proudly alongside the prestige of our single malts.
Job Responsibility:
Work closely with the Head of Visitor Experience to curate a retail environment that brings brands to life through quality, design, and storytelling
Collaborate with Brand Teams to source and develop premium non-spirit merchandise, build strong partnerships with external suppliers, and secure appropriate allocations of high-value variants
Manage all aspects of stock control using EPOS, IFS, and Stocklink, ensuring availability, accuracy, and commercial efficiency
Drive the growth of the e-commerce channel in partnership with Digital teams and external agencies, identifying opportunities to elevate the online buying experience
Recruit, train, inspire, and develop a high-performing retail team, embedding a culture of world-class customer service
Responsible for retail revenue and cost management, including budgeting, forecasts, and reporting
Carry Health & Safety responsibilities in line with operating on a top-tier COMAH site, including participation in audits, meetings, and ensuring team training
Build long-term relationships with high-net-worth clients, delivering bespoke service that drives sustained brand advocacy and long-term value
Requirements:
Proven experience from a luxury retail environment
Strong understanding of premium brand standards and ability to deliver an elevated customer experience
Confident and inspiring leader who thrives in a fast-paced setting
Capable of motivating diverse teams and nurturing a culture of excellence, inclusion, and continuous development
Strong commercial acumen with impeccable attention to detail, an eye for quality, and an appreciation for craftsmanship
Experience managing stock, suppliers, and operational processes
Ability to build rapport with high-value customers and guide them through tailored, memorable retail experiences
Passion for whisky, heritage brands, and authentic storytelling
Embodies company values, champions diversity and inclusion, and is committed to leaving a positive personal legacy
What we offer:
Competitive salary and benefits designed to promote financial wellbeing
Eligibility to participate in a bonus plan
Generous holiday entitlement with opportunity to ‘buy’ or ‘sell’ holiday
Private Healthcare and Doctor@Hand (remote GP service)
Defined contribution pension plan (employee contributes 4% or 5%, company contributes 8% or 10%)
Employee Assistance Programme offering practical, impartial support on everyday matters
Life Assurance cover of eight times annual basic salary