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The Retail Sales Program Coordinator supports the development, organization, and execution of retail sales programs designed to drive incremental sales and improve the in-store customer experience. This role partners closely with cross-functional departments—including Store Operations, Marketing, Merchandise, Training, and IT—to coordinate program materials, track performance, gather field feedback, and ensure smooth rollout of retail-focused initiatives. The Coordinator plays a critical role in translating strategy into execution by preparing content, communication, tools, and reporting that support retail sales growth across the store network. Objectives are to show consistent retail sales growth. The Retail Sales Program Coordinator partners directly with store teams to reinforce product knowledge, promote engaging sales interactions, and cultivate a fun, energetic, customer-focused environment. This role is a strong support position designed to enhance the capacity of the Retail Strategy Manager by owning execution details, coordinating cross-functional alignment, and building the tools and resources needed to successfully roll out retail sales programs. It is ideal for someone highly organized, collaborative, and passionate about improving store execution and driving sales.
Job Responsibility:
Assist in designing and building retail sales programs, promotions, and field-facing initiatives that support O’Reilly’s retail growth strategy
Partner cross-functionally (Marketing, Merchandise, Training, IT, Store Design, etc.) to gather requirements, align timelines, and prepare program deliverables
Create clear, easy-to-execute field resources including guides, playbooks, checklists, and training support materials
Coordinate pilot programs and proof-of-concept tests, including preparing stores, collecting data, and summarizing results
Monitor program performance through reporting tools (DOMO) compiling insights for the Manager of Retail Strategy and leadership
Gather and organize field feedback, identifying patterns, risks, and opportunities to improve retail programs
Maintain program calendars, timelines, workflow documentation, and communication plans
Support change management efforts by helping prepare weekly updates, Zipline communications, and presentation materials
Partner with Training to ensure retail programs are supported with appropriate learning resources and operational clarity