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Retail Sales Advisor

United Kingdom, London · Job Posted January 29, 2026
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Job Description

This is a dual location role - Breguet Boutique and Selfridges. The Retail Sales Advisor provides exceptional experiences for all visitors to the boutique in order to build long-term relationships and achieve sales targets. Working together with colleagues, the Retail Sales Advisor helps ensure that every client experiences the high level of service worthy of a Breguet timepiece.

Job Responsibility

  • Provide excellent client experience and timely, pertinent follow-up for both prospective clients and owners in order to achieve sales targets
  • Build strong relationships with clients by offering tailored advice and product recommendations based on their preferences
  • Achieve and exceed individual sales targets through proactive selling and closing techniques
  • Upsell and cross-sell products to maximize revenue, while maintaining a luxury customer experience
  • Maintain and update the customer database with key client preferences, birthdays, anniversaries, and purchases to create tailored shopping experiences
  • Propose clients for, and participate in, local activation events in line with the Brand Universe
  • Ensure requests and enquiries (online, email, phone) are followed up in a timely manner
  • Develop and maintain a high level of sales technique and watchmaking savoir-faire knowledge
  • Follow-up with customer repairs liaising with customer care in Southampton and Swiss headquarters
  • Provide reliable information to customers in all matters relating to sales and customer service
  • Placing orders for Blancpain accessories, ensuring stock is up to date and available
  • Stay updated on the latest trends within luxury watches, product offerings, and brand history to provide expert guidance
  • Ensure customers are fully informed about the features, craftsmanship, and value of products
  • Provide in-depth product demonstrations and educate customers on the brand’s heritage, history and values
  • Support colleagues in their sales by helping to prepare invoices, gifts, packaging
  • Work closely with other team members to ensure a seamless and efficient store operation
  • Participate in team meetings, sharing feedback and contributing to the development of sales strategies
  • Support new team members, offering guidance and sharing knowledge of luxury sales techniques
  • Actively participate in the proper maintenance of the boutique: product displays, props set-up, etc. ensuring that products are displayed to a high standard
  • Maintain the luxury environment of the store by ensuring cleanliness and organization, aligning with the brand’s aesthetic
  • Assist with stock organization, ensuring products are correctly labelled, tagged, and stored
  • Support stock replenishment and stocktake procedures as required
  • Monitor stock levels and inform management of stock issues
  • Understand and respect all operating and security guidelines
  • Follow the security and proper maintenance of stock timepieces

Requirements

  • Previous sales experience in a luxury Retail boutique ideally within watches or jewelry
  • Proven track record of meeting or exceeding sales targets
  • Experience in customer relationship management and building a loyal client base
  • Passion for luxury products and delivering an exceptional customer experience
  • Ability to build rapport with high-net-worth individuals and provide a tailored, luxurious shopping experience
  • Knowledge of luxury brands, products, and industry trends
  • Strong communication and interpersonal skills
  • High levels of professionalism and a polished appearance
  • Self-motivated, proactive, and results-driven
  • Team player with good interpersonal skills and a "can do" attitude
  • Intellectual curiosity and a passion for learning
  • Strong interest in the universes of Fine Watchmaking and Arts de Vivre

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