Retail Media Sales Director - Beauty and Personal Care, CVS Health

CVS Health

Location:
United States, Boston, MA ▼
Wellesley, MA
Woonsocket, RI
New York / Soho area, NY
Blue Bell, PA
Chicago, IL

Category:
-

Contract Type:
Employment contract

Salary:

105000.00 - 231132.00 USD / Year

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Job Description:

CVS Media Exchange is hiring an Industry Manager (Director of Sales) for our Beauty & Personal Care sales team. This role will report to the Head of Sales. CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

Job Responsibility:

Creates sales strategy and builds a culture of collaboration to achieve industry-wide sales targets within the annual operating plan by building plans to achieve internal annual objectives
Developing a sales strategy for instore with a minimum sales target of around $30M+
finalizing revenue targets for each account along with general managers based on past trend analysis
Recommending broad approaches and areas of opportunities to meet the targets and long-range plans to senior leadership and team: highlighting areas of concern or bottlenecks to the leadership team
Understanding the industry strategy across other departments including, marketing, eCommerce marketing, product, strategy and in-store
Partnering with internal and external stakeholders including, merchandising heads, general managers, senior partners of suppliers, agencies and marketers to drive the business forward
Lead by example by providing direction and guidance to associates on best-in-class approach to all of CMX’s offerings including onsite, offsite, social, and instore
Conducting weekly meetings, providing constructive feedback to partner associates to enhance skills, knowledge, brand perception, institutional knowledge, and work performance
conducting performance and career development conversations
engaging and mentoring less experienced managers and associates
Oversees and is responsible for financial results in area of responsibility by building action plans to achieve annual objectives across various groups (for example, product, platform, operations, finance, marketing, research, strategy, and sales)
Driving a cross-team/functional workstream
tracking against key performance metrics
creating a playbook for the industry in partnership with other industry managers
crafting conference-worthy case studies that demonstrate the approach, solution provided, success story, and results achieved by the marketer
Provides overall direction by analyzing business objectives and customer needs
developing, communicating, building support for, and implementing business strategies, plans, and practices
analyzing costs and forecasts and incorporating them into business plans
determining and supporting resource requirements
evaluating operational processes
Measuring outcomes to ensure desired results
identifying and capitalizing on improvement opportunities
promoting a customer environment
demonstrating adaptability and sponsoring continuous learning
Develops and implements strategies to attract and maintain a highly skilled and engaged workforce by diagnosing capability gaps
recruiting, selecting, and developing talent
supporting mentorship, workforce development, and succession planning
and leveraging the capabilities of new and existing talent
Cultivates an environment where associates respect and adhere to company standards of integrity and ethics by integrating these values into all programs and practices
developing consequences for violations or non-compliance
and supporting the Open Door Policy
Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals by sponsoring and leading key community outreach and involvement initiatives
engaging key stakeholders in the development, execution, and evaluation of appropriate business plans and initiatives
and supporting associate efforts in these areas
Own strategic high-level relationships within the Beauty and Personal Care space that results in leveraging CMX’s full omni-channel solutions for B&PC brands

Requirements:

10+ years’ experience in advertising sales, advertising and sales
3+ years’ experience managing high performing media sales teams
Strong portfolio of relationships within the Beauty and Personal Care (BPC) space
Experience with retail media or retail/ecommerce agency experience

Nice to have:

Prior Retail Media Network, shopper marketing sales, eCommerce sales and/or retail advertising sales experience
Experience in brand advertising (for example, TV or video, sponsorship), media sales, customer acquisition and growth, search, mobile and online sales
Previous traditional sales experience, preferably in digital media with BPC clients
Brand category management experience
Excellent communication skills that can be effectively articulated in both written and verbal forms across a diverse audience base

What we offer:

Affordable medical plan options
401(k) plan (including matching company contributions)
Employee stock purchase plan
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
Paid time off
Flexible work schedules
Family leave
Dependent care resources
Colleague assistance programs
Tuition assistance
Retiree medical access

Additional Information:

Job Posted:
August 04, 2025

Expiration:
August 29, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Retail Media Sales Director - Beauty and Personal Care