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The North American Retail Media Planning Specialist is a part of The Global Digital and Loyalty team directly reporting into the Retail Media Manager. This pivotal role will focus on driving revenue growth through strategic media sales, leveraging our growing digital out-of-home and instore solutions to engage key CPG clients and their agencies. Join us in growing Circle K's digital platforms to deliver exceptional value to both our advertising partners and our loyal customer base.
Job Responsibility:
Plan media placements to drive sales growth and maximize value for vendor partner programs
Partner with data analytics team to craft engaging, client-friendly narratives that demonstrate the impact of retail media efforts and support revenue generating recommendations
Assist sales team with forward facing client proposals, media plans, and campaign presentations
Develop media plans and create insertion orders, ensuring alignment with client objectives through sales team, RMN package offerings, and operational requirements
Gather and organize necessary creative assets and campaign elements for successful launch of RMN efforts
Coordinate communication between internal departments (e.g., marketing, finance, creative) to ensure smooth campaign activation
Collaborate with the creative services teams to ensure campaign deliverables are activated correctly
Provide proactive updates to stakeholders on campaign performance, delivery, and optimizations
Assist with preparing and delivering post-campaign analysis reports
Research potential improvements and expansions opportunities for RMN package offerings
Perform other duties and special assignments as needed to support departmental operations and organizational priorities
Requirements:
Bachelor’s degree in Marketing, Business or related field
1-2 years media planning or advertising experience
Proficiency in MS Office suite
Be able to adapt to rapidly changing environment, manage multiple priorities, and meet deadlines
Ideal candidate would be a self-starter and comfortable working cross functionally and as part of a team
Maintain a positive team attitude and professional demeanor
Is fluent in English, both oral and written
What we offer:
Competitive Salary plus eligible for annual bonus payment