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We are seeking a skilled and experienced Retail Media Lead to join our team. The ideal candidate will be responsible for developing and executing strategic advertising campaigns across Amazon and Omni customers to drive sales and increase brand visibility for prioritized Nestlé Health Science brands. The Retail Media Lead will work closely with our agency of record and cross-functional teams to plan campaigns, optimize advertising performance, analyze data, and provide insights to improve campaign effectiveness. This role requires a deep understanding of the Retail advertising ecosystem, strong analytical skills, and the ability to work independently and collaboratively in a team environment. While the brands this individual supports could change, this individual will most likely spend their time focused on Nature’s Bounty, Puritan’s Pride, and Nuun.
Job Responsibility:
Develop and execute comprehensive retail media strategies for a sub-set of the Nestlé Health Science portfolio of brands to drive sales and increase brand visibility, in collaboration with our agency partners
Manage assigned budgets across brands and deliver on established KPIs
Help manage the relationship of our agency of record, ensuring effective communication, collaboration, and alignment with business objectives
Lead and collaborate with agency partners through annual planning, activation, optimization, measurement (campaign level, monthly, quarterly, and annual) and other ad hoc requests as business needs arise
Collaborate with internal stakeholders, including brand, sales, and finance teams, to align advertising campaigns with business objectives
Conduct in-depth analysis of campaign performance, leveraging data and insights to identify opportunities for improvement and drive continuous optimization
Stay up to date with the latest trends and best practices in RDM (Retail Digital Media) advertising, ensuring our campaigns are innovative and effective
Ensure media best practices and established guidelines, and that performance, transparency, efficiency, and brand safety requirements, are being applied across all investments
Monitor and report on key performance indicators (KPIs) to track the success of advertising campaigns and provide regular updates to stakeholders
Identify new advertising opportunities to drive incremental sales and revenue
Other duties as required
Requirements:
Must have at least 5 years of experience with at least 2 years in a Brand or Agency role leading strategic planning and activation with a strong focus on Commerce/ Retail Media
CPG experience preferred
Bachelor’s Degree is preferred but not required
High School Diploma or equivalent is required
Retail media expertise required, preferably working with Amazon and technology partners (ex: Pacvue)
Must have experience leading the development of strategic retail media recommendations and managing investment and activation across different digital tactics (ex: Display, Search)
Must have experience formulating objective based KPIs and strong understanding of closed loop retail attribution and measurement, as well as syndicated 3rd party research
Experience managing high volume of digital investment across a large portfolio of brands (3+) preferred