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Retail Media Executive

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Unilever

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Location:
United Kingdom , Kingston

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Salary:

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Job Description:

This role sits in the Personal Care Content, Media and Commerce (CMC) team and is responsible for defining an always on Retail media strategy and executional plans across holistic Search & Data Driven Marketing (DDM) to drive culture that converts for our Brands. This role will partner with the Retail Media Team, owning the budget and optimising in flight DDM and holistic search to ensure Brand KPIs are met.

Job Responsibility:

  • Partner with brands to understand their brand communities, cohorts and key passion points to include in our audience targeting strategy and plans in Retail Media
  • Partner with brands to understand their cultural moments annual calendar, which audiences and key moments should be supported in Retail Media
  • Define an always on Retail media strategy (Search & DDM) & execution plan, based on brand communities
  • Oversight & optimisation of the brand paid social calendar across star stories, audience and shopper mission, to maximise media efficiency and meet Brand KPIs
  • Translate offsite media brand communities to input into audience targeting plans
  • Share PC inputs with Retail Media Exec, by PC UK Brand for always on & Key tentpole moments
  • By Brand, define an always on and key moment holistic search strategy (Criteo & Citrus): SKU list, Keywords, categories, Budgets and KPIs (ROAS, Share of voice, New to Business)
  • Dial up Social first DDM creative readiness across Meta, TikTok & Pinterest
  • Brief and creation of assets, aligned to Retailer guidelines, executing on time, in full
  • Partner with Retail Media Exec to ensure Brand KPIs are met, optimising in flight DDM and holistic search where required to achieve KPIs
  • Create, execute and lead the cascade of DDM & holistic search end of campaign learning reports
  • Monthly performance reporting & translate into future optimisations
  • Join monthly Retailer connects with Retail Media Exec and contribute & input PC and Brand requirements
  • Understand Retailer tentpole moments and align to PC Brands, to determine how we win across Retailer omni-channel communities
  • Join and input into QBRs by Retail and Media provider (i.e. Criteo & Citrus)

Requirements:

  • Thorough understanding of Digital Retail Media, Performance Marketing, Paid Search and SEO
  • Strong understanding and working knowledge of Performance Marketing across social media platforms essential
  • Experience of working with brand social content, both Paid and organic, including UGC and Influencer content
  • Passion for Personal Care industry
  • Strong organisational skills
  • Project management skills are essential
  • Ability to build collaborative working relationships
What we offer:
  • competitive salary
  • pension scheme
  • annual bonus
  • subsidised gym membership
  • discounted staff shop
  • shares
  • flexible and hybrid working environment
  • wellbeing support including hubs, programmes and development opportunities

Additional Information:

Job Posted:
January 30, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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