Retail Marketing

• Lead and execute Retail Marketing activities to support new vehicle sales across the region
• Conduct market analysis and develop Retail Marketing strategies and tactics to achieve regional objectives
• Analyze the regional marketing mix and define commercial policies and incentives for new vehicle sales
• Oversee regional Retail communication planning
• Coordinate suppliers, including advertising agencies, media, and event partners
• Review, analyze, and approve communication materials developed by agencies
• Provide guidance and alignment to the Dealer Network regarding N2 and N3 Retail initiatives
• Coordinate and execute regional events such as fairs, new vehicle showcases, promotional activities within the Dealer Network, agribusiness events, and other commercial activations
• Monitor market competitiveness, evaluate regional competition, and prepare proposals for the incentives team
• Perform weekly tracking of sales performance and competitor activity, proposing initiatives to boost or protect sales volume

• Degree in Business Administration, Marketing, Communications, Economics, Humanities, Advertising, International Relations, or related fields
• Minimum of 5 years of experience in general marketing
• Advanced English required
• Strong sense of autonomy and ownership, with the ability to manage tasks end-to-end
• Strategic thinking and effective decision‑making
• Experience collaborating with cross-functional teams in both digital and offline environments
• Indirect leadership capabilities to coordinate with team leads and communication partners
• Excellent communication skills and the ability to influence others
• High adaptability and problem‑solving orientation in dynamic environments
• Preferably with experience in retail, sales, or commercial strategy

• Experience in Retail Marketing within the automotive desirable
• Proven track record managing multi-agency ecosystems and communication campaigns
• Experience leading regional initiatives involving Dealer Networks or commercial partners
• Strong analytical profile with the ability to translate insights into commercial actions
• Experience in event planning and large-scale BTL activations

This job may be eligible for relocation benefits